Vialma partners with OKAST to launch its FAST channel on the largest platforms on the market.
PARIS, France, 17 April 2023 – Vialma, a French streaming service dedicated to classical music and jazz, has chosen OKAST Channels to launch its free, ad-supported channel (FAST) on the Samsung TV Plus platform.
Convinced by the relevance of this new distribution model, Vialma has selected the OKAST Channels solution provided by OKAST. Its modular cloud-based playout, transcoding, and ad insertion solution appeared to be the ideal technical solution, complemented by the support and technological expertise of its teams.
OKAST Channels enabled Vialma to easily create, launch, and distribute its FAST channel in a few weeks. This new partnership is part of the ambitious strategy of the European consortium FAST4EU, created by OKAST, to develop a European ecosystem to address the FAST market.
OKAST will strengthen its portfolio of channels to offer local audiences in each market content that resonates with their values and culture, thus highlighting the breadth and quality of European programming available .
We are delighted to launch our first FAST channel with OKAST. We were looking for a partner who could not only master all the technical aspects but also accompany us in our learning curve. Moreover, we share the same ambition to create virtuous economic models for creators of high-quality European content. Working with OKAST was an obvious choice and we look forward to growing our channel together. Guillaume Descottes, Founder, General Manager Vialma
The launch of this new channel with Vialma is a further demonstration of the variety and diversity of European content formats eligible for this new distribution model that is FAST. We are delighted that our OKAST Channels solution has seduced Vialma and that our support has enabled the rapid implementation of an innovative channel in its programs, supported by fair and flexible revenues. Cédric Monnier, Co-founder, CEO OKAST
About M.E.I Group (OKAST)
Founded in 2013 by industry veterans (formerly Canal +, France Television, NewsCorp, Ubisoft, Irdeto, Viaccess), M.E.I. Group builds the OKAST cloud solution for key industry players (TV channel, producer, pure web player, etc.).
A turnkey solution, OKAST.tv makes it easy to deploy a streaming and live audio/video platform, a FAST channel, and to monetize audio, video, and live catalogs. It provides everything from streaming architecture, platform, and design to TV and mobile applications, as well as complete management of payment systems, advertising, and management software including content management, user CRM, and analytics.
OKAST publishes, through its clients, over 450 OTT platforms and FAST channels worldwide. Its clients include the SECOM group, Qwest TV, MCS Sports, Good!Movies, Au Nom De la Terre, Allindi, Idance Music, MAIF, Accenture, D-Edge, Secrets d’Histoire, Le Figaro Live, Ciné Prime, Endemol France, Unifrance, Ascot Now, THEMA, Mediawan, etc.
The company was incubated by TF1 and Audiens and already counts among its clients major American, European, and Chinese media, companies, agencies, brands, TV, web, cinema and advertising content producers.
About Vialma
Vialma is “the reference for streaming classical music and jazz” according to world distributor of cultural products FNAC. Vialma gathers a catalog of more than 2 million audio and video titles in lossless and HD, which it curates and animates every day to allow music lovers as well as curious minds to discover new works.
Vialma’s mission is to enrich everyone’s life through music. It is distributed by telecom operators such as Free and develops streaming services in partnership with leading cultural institutions such as the AROP – Opéra de Paris, the Festival d’Art Lyrique d’Aix en Provence or the Société des Amis du Musées d’Orsay.
To make arts and culture accessible to all, it is launching a FAST channel for Samsung TV Plus, presenting exceptional musicians in an innovative format fitting modern time.
About FAST4EU
OKAST, SECOM Group, Kinostar, and VideoElephant have joined forces to launch the European FAST4EU Consortium. Co-funded by Creative Europe MEDIA, the consortium’s objective is to accelerate the development of the FAST (Free Ad-Supported Streaming TV) model in Europe and to provide a technological and content approach adapted to the European market with the capacity to expand internationally. The channel launch support program welcomes all European players, whether broadcasters, producers, or distributors of content.
