TO THE NEW to launch VideoReady Go at NAB to help media companies launch  production-grade OTT platforms in minutes

New Delhi, 16 March 2023– TO THE NEW, a digital transformation and product engineering company, will be launching VideoReady Go, as part of its VideoReady OTT solution suite, at the NAB (National Association of Broadcasters) Show 2023. The VideoReady Go aims to empower streaming businesses to launch a production-grade OTT platform in a few minutes with a few clicks, with full flexibility for ongoing customization.

VideoReady Go will be an end-to-end, comprehensive, and highly advanced OTT solution that will enable media companies to launch their OTT platforms, on their own, with their branding and content in just a few minutes. The solution is designed to be flexible, scalable, and adaptable, enabling the OTT platform to customize as per their business requirement. At NAB, visitors can visit TO THE NEW’s booth and try launching their OTT platform on their own using this solution at the Do-it-Yourself desk at booth number W3915.

Media companies seek ways to reach their audiences quickly and efficiently while meeting their brand and experience benchmarks. VideoReady Go will help them by launching their new OTT platforms much faster, even in comparison to the other OTT SaaS solutions available in the market that have very limited features and customization possibilities but usually lags in user experience.

“VideoReady Go is going to bring significant value to the OTT industry,” said Manish Sinha,  Vice President & Business Head – OTT Solutions & Services, TO THE NEW. “Our solution is designed to remove the complexity and barriers associated with launching an OTT service, making it a few clicks and a few minutes process for our customers. VideoReady Go will give small to medium players a production-ready platform from Day 1, while the bigger players looking for a fully custom solution can leverage it to have a head start with a comprehensive MVP launch with incremental releases for custom needs,” he added.

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VideoReady Go includes a range of features and capabilities, including:

  • Customizable interfaces and user journey
  • Support for multiple device platforms, including mobile, web, Smart TV, Streaming boxes/ sticks/ consoles
  • Content management and monetization tools
  • Analytics and reporting dashboards
  • Cloud-based infrastructure with 24×7 monitoring and support


TO THE NEW is a technology services company that designs, builds, & runs digital products and platforms for enterprises, SaaS, and consumer tech companies.

TO THE NEW is recognised by global analyst firms like Gartner, Forrester, Everest, ISG, and Zinnov for its capabilities in OTT, Digital Engineering, Cloud, and Data & Analytics. The company also leverages its deep partnership with all leading hyperscalers like AWS (Premier Partner), Azure, and GCP to provide end-to-end Cloud professional and managed services to its customers.

With its strong experience with the Media & Entertainment sector, the company provides advanced solutions and services across the media value chain to its customers, including Pay-TV Operators, Broadcasters, Studios, Distributors, and top pure-play OTT players.

Founded in 2008, TO THE NEW is one of the fastest-growing companies, with a growth rate of over 60% since 2017. The company’s passionate team of 2200+ “Newers” is spread across its headquarters in Singapore and delivery centers in Delhi, Dehradun, Dubai, NYC, and Sydney. TO THE NEW is an 8-time winner of the prestigious Great Place to Work award. The company has also been recognized as one of India’s Top 100 Companies to Work For and is among the Top 50 IT Workplaces in India.

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