Tips Music and Sony Music Publishing have strengthened their global partnership, now including YouTube (worldwide, except India) as a key platform for expanding the international reach of Tips Music’s massive catalog. This renewed collaboration aims to amplify the presence of Indian music worldwide, especially as Bollywood soundtracks continue to gain popularity on the global stage. The agreement covers music administration, synchronization, and enhanced promotion across digital platforms.
This partnership builds on the success of their previous collaboration, allowing Tips Music to further expand its footprint in international markets. By leveraging Sony Music Publishing’s expertise, Tips Music’s vast collection of over 32,000 tracks in 24 languages will gain broader exposure worldwide.
Guy Henderson, President of International at Sony Music Publishing, said, “We are thrilled to be expanding our relationship with Kumar and his team at Tips. Tips’ exceptional growth has been a constant factor over many years. Sony Music Publishing looks forward to an exciting future with Tips with their continued growth and success around the world.”
Kumar Taurani, Managing Director of Tips Music, said, “Building on the success of our initial partnership with Sony Music Publishing, this renewal marks an exciting evolution in our global publishing business. In just over a year of collaboration, we’ve seen remarkable growth in our international music usage, with our songs finding new listeners across continents. Adding YouTube as a platform opens significant new avenues for our artists and catalogues to reach audiences worldwide.”
The inclusion of YouTube as a platform is expected to significantly boost international publishing revenues for Tips Music. This move aligns with the company’s ambitious plans to invest heavily in new music projects, including 12-15 Bollywood and regional film albums each year, along with independent music releases under the Tips Originals brand.
Dinraj Shetty, Managing Director of Sony Music Publishing India, said, “Our strengthened partnership and renewed collaboration with Tips Music marks a new era of growth and global impact. By combining their iconic catalog with our publishing expertise, we are committed to bringing the soul of Indian music to audiences worldwide.”
Hari Nair, CEO of Tips Music, said, “Sony Music Publishing has the best teams and world-class reporting systems, allowing Tips to monitor publishing revenues. The enhanced agreement with SMP enables us to leverage their unparalleled international network of partners and societies globally. The addition of YouTube should drive significant growth in our international publishing revenues.”
With this expanded partnership, Tips Music and Sony Music Publishing are set to make a deeper impact on the global music industry. By harnessing Sony’s expertise and YouTube’s massive reach, this collaboration will help Indian music find new audiences across the world.