Times Network partners Yupp TV to launch Times Now Navbharat and ET NOW Swadesh in US, Canada and key international markets

Mumbai, October 12, 2021: Stamping its mega entry into the Indian Language space, Times Network, India’s premium broadcast network announced the launch of Times Now Navbharat, Hindi news channel and ET NOW Swadesh, Hindi Business News channel in US, Canada and key international markets, in partnership with Yupp TV, one of the world’s largest internet-based TV and On-demand service provider.

Gaining unprecedented support and trust of country’s top influencers, viewers and advertisers alike, Times Now Navbharat and ET NOW Swadesh with its unique propositions has sharply differentiated itself from other legacy players in the category. Staying true to its ethos, Ab Badelga Bharat, Banega Navbharat, Times Now Navbharat has redefined the way Hindi television news is consumed.  With a firm belief that News has the power to transform and create impact for a better society, the channel within a short span, has been able to induce resolution through its action-oriented and incisive journalism, sharp & balanced analysis that’s reflected in the channel’s unflinching news reportage. Catering to entrepreneurs, traders, corporates & every Indian citizen, ET NOW Swadesh that leads with the mission, Badho Desh Ke Saath, presents a line-up of compelling content, that is set to empower, engage and educate viewers with financial knowledge to weave their growth to India’s success story.

Jagdish Mulchandani, COO and Executive President, Times Network, said, “We are thrilled to expand our content portfolio by introducing our recently launched Hindi news channels to our global viewers on Yupp TV. Our best-in-class Entertainment & English News channels are strongly positioned in over 100+ countries and we are now excited to present compelling news content in Hindi language for viewers across international markets. Presenting a holistic reportage on global, national, local, financial & business news content, Times Now Navbharat and ET NOW Swadesh will serve as an essential addition to their daily dose of news consumption.  I am confident that with our latest Hindi offerings, we will further enrich the TV viewing experience of the viewers in Indian language and continue to keep them informed with in-depth, conclusive and credible news.”

Uday Reddy, Founder & CEO of Yupp TV said, “We are happy to announce the launch of Times Network’s Hindi news channels, Times Now Navbharat and ET NOW Swadesh in US, Canada and key international markets. We have seen a huge scope for Indian television with Hindi language in these markets and will be a great value add for our brand. YuppTV users can now watch their favourite Hindi content globally, giving them more entertainment options to choose from.” With 25000 hours of entertainment content catalogued in its library, Yupp TV brings a diverse range of South Asian content with more than 250+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages.


TIMES NETWORK, a premium broadcast network is part of India’s largest media conglomerate, The Times Group. Times Network with its credo Now or Nothing takes the centre stage of influencing the influencer, by delivering the most compelling and irreplaceable content to over 100 million urban affluent viewers in India and is available in over 100 countries across the globe. It houses best in class News, Hollywood and Bollywood brands including; TIMES NOW – India’s No. 1 English News channel, ET NOW – India’s leading English Business News channel, MIRROR NOW  –  the channel that Fights for ‘You’ and channelizes its focus on issues that impact people’s lives; Times Now Navbharat –  Network’s first Hindi News Channel in HD that leads with a transformational positioning, Ab Badlega Bharat, Banega Navbharat; ET NOW Swadesh –  Network’s maiden Hindi Business News Channel which is driven with the mission, Badho Desh Ke Saath; MOVIES NOW and MOVIES NOW HD – Home to Superheroes and India’s destination for Hollywood Blockbusters; MN+ – The Gold class of Hollywood; Romedy NOW – a unique destination for Love. Laugh and Live; MNX and MNX HD – Hollywood’s wild child, Zoom – India’s leading entertainment destination and The Zoom Studios – original content creator that brings stories to life with relatable and compelling narratives. Timesnownews.com, the digital entity of the Network, has seamlessly adapted itself to serve the diverse nature and interests of the content-savvy internet audience.


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