London, LA, and Emeryville, Calif., July 7, 2021– ThinkAnalytics, a global provider of personalized content discovery, viewer insight and targeted advertising solutions, announced today that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status.
This designation recognizes that ThinkAnalytics provides proven technology and deep expertise in Digital Customer Experience. ThinkAnalytics delights customers by providing real-time content discovery, viewer engagement, business insight and hyper-targeted advertising solutions for all phases of the digital customer acquisition and retention life cycle. These include: content management and marketing automation to engage prospects and customers with the right experience; effective and secure commerce solutions to create seamless buying experiences; and data analytics solutions to support decisions and retain customers.
Achieving the AWS Digital Customer Experience Competency differentiates ThinkAnalytics as an AWS Partner Network (APN) member that provides specialized, demonstrated technical proficiency and proven customer success with a specific focus on workloads based on Customer 360 use cases. To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.
AWS Digital Customer Experience Competency Partners help customers with the infrastructure, storage, availability, advanced analytics, and decision-making capabilities needed to deliver meaningful digital platform experiences to their consumers.
“ThinkAnalytics is proud to achieve AWS Digital Customer Experience Competency status,” said Peter Docherty, Founder and Chief Technology Officer at ThinkAnalytics. “Pay-TV and OTT platforms need to deliver personalized customer experiences to engage their viewers and at the same time require business insights to help them evolve and improve their offerings. Built to provide real-time personalization and viewer engagement at scale, the ThinkAnalytics platform ensures that our customers benefit from increased viewer engagement and reduced churn while also delivering business insights across many areas including audience behavior, content intelligence, user experience effectiveness, viewer engagement, and search and recommendation performance.”
The AWS Competency Program is designed to identify, validate, and promote AWS Partners with demonstrated AWS technical expertise and proven customer success. AWS Partners are vetted, validated, and verified against a high bar to achieve the AWS Competency designation.
“In addition to the AWS Digital Customer Experience competency, we ensure that our products and services keep pace with the services offered by AWS. We have already achieved AWS ISV Workload Migration Program status, AWS Public Sector Partner Program status, AWS Direct Connect delivery validation and Amazon RDS Service Ready validation. These are complemented by our integration with Amazon Personalize and numerous certifications including: Machine Learning Specialty, DevOps Engineer Professional, and Solution Architect Professional,” Docherty added.
ThinkAnalytics provides the leading content discovery and viewer insight solutions worldwide, enabling video service providers, studios, broadcasters and media companies to deliver personalized experiences to their customers resulting in significant uplift in viewer engagement, loyalty and ARPU. ThinkAnalytics delivers content discovery and viewer insights to over 80 service providers serving 350 million subscribers in 43 languages with 6 billion recommendations per day, making the company the largest independent content discovery platform worldwide.
Customers include HBO, DirecTV Latin America, Liberty Global, Deutsche Telekom, Astro, Proximus, Rogers, Sky, Singtel, Tata Sky, and Vodafone.
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