THEMA partners with OKAST to launch its web and mobile service for African content, ‘My Bouquet Africain’
PARIS, France, November 7, 2022 – THEMA, subsidiary of Canal+ International, and specialist of the edition and distribution on multicultural TV contents, tapped OKAST in the aim of distributing its African content offering, under the name ‘My Bouquet Africain’, while guaranteeing an innovative multi-screen OTT experience to subscribers
My Bouquet Africain (mybouquetafricain.tv), named after the original “Le Bouquet Africain” (launched in France in 2008), is designed for the French-speaking sub-Saharian African audience in Europe. The offer currently includes 13 TV channels and a catalogue of more than a hundred films and series from Canal+ Original productions, to Nollywood and Senegalese drama.
THEMA has chosen OKAST to provide a modern multi-screen OTT platform, including its scalable streaming architecture, design & user experience, multiple monetization and activation paths, content and rights management, and web & mobile applications.
THEMA is delighted of this collaboration with OKAST, who has proven to be a reliable partner in providing the best quality of service to our customers. This new launch is fully in line with the strategic orientation undertaken by THEMA on the digital field and will surely lead the way for new ones.
Timothée Vidal, SVP Multicultural Distribution and Digital of THEMA.
We are delighted that OKAST OTT has convinced such a prestigious player as THEMA. It demonstrates that modern cloud-based solution allows fast deployment of state-of-the-art OTT solution with a proven economy of scale. We can’t wait streaming best content from Africa to a widest audience.
Cédric Monnier, CEO of OKAST.
About M.E.I Group (OKAST)
Founded in 2013 by industry veterans (formerly Canal +, France Television, NewsCorp, Ubisoft, Irdeto, Viaccess), M.E.I. Group builds the OKAST cloud solution for key industry players (TV channel, producer, pure web player, etc.).
OKAST.TV is a turnkey solution that makes it easy to deploy a streaming and live audio/video platform, a FAST channel, and to monetize audio, video and live catalogs. It provides everything from the streaming architecture, platform, and design to TV and mobile applications, as well as complete management of payment systems, advertising, and management software including content management, user CRM, and analytics.
OKAST publishes, through its clients, over 400 FAST platforms and channels worldwide. Among its clients are the SECOM group, Qwest TV, MCS Extremes, MCS Basket, Good!Movies, Au Nom De la Terre, Allindi, Idance Music, MAIF, Accenture, D-Edge, Secrets d’Histoire, Le Figaro Live, Ciné Prime, Endemol France, Unifrance, Ascot Now, THEMA, etc.
The company was incubated at TF1 and Audiens, is accelerated at EuraTechnologies and already counts among its clients major American, European, and Chinese media, companies, agencies, brands, TV, web, cinema, and advertising content producers.
About THEMA, a CANAL+ Group Company
THEMA (www.thematv.com), a CANAL+ Group Company, is a distributor of pay TV channels, fast TV channels, nonlinear content to cable, IPTV, DTH, operators, and for mobile packages and OTT. THEMA now includes 5 subsidiaries overseas.
The company represents 180 channels as well as SVOD/VOD/OTT covering a wide range of thematic and has created strong relationships with the main television platforms in Europe, in Asia, in the Middle East, in Africa, and in North America, thanks to its expertise in TV content distribution, TV packaging, and marketing strategy.