TelevisaUnivision won’t have to worry about President Trump’s proposed tariffs hurting its Spanish-language content business. During a Thursday morning earnings call on April 24th, 2025, CEO Daniel Alegre explained that the company’s content produced in Mexico and imported into the United States is safe from the potential tariffs because it isn’t considered a physical product.
Daniel Alegre, CEO, TelevisaUnivision, said, “Tariffs as currently proposed are probably not going to impact us from a standpoint of producing content in Mexico and sharing it into the United States, because it’s not considered a physical good.” He added, “So, it’s outside of the potential tariff impact. Obviously, if the tariff situation globally impacts the economies of both the United States and Mexico, we would be exposed.”
While Alegre downplayed the immediate threat, he admitted that broader economic troubles could still hurt the business if tariffs impact the U.S. and Mexican economies heavily. For now, TelevisaUnivision is doing just fine financially. The company turned things around from a $52 million loss in Q1 2024 to an $11.7 million profit in Q1 2025. However, not everything was smooth sailing. Overall revenue fell slightly, dropping from $1.1 billion a year ago to $1 billion this quarter. A big part of that was the absence of the U.S.-hosted Super Bowl, which helped boost ad sales in 2024. However, the bigger problem was in Mexico, where revenue dropped by 23 percent. The fall was mostly blamed on the weakening Mexican peso against the U.S. dollar.
Daniel Alegre, CEO, TelevisaUnivision, said, “It really goes to show that there’s still a fair amount of price elasticity in the offering. I actually think there’s still room for us to grow from a pricing perspective. We’re working through that going forward of potential plans on increasing prices.”
Despite the struggles, TelevisaUnivision still broadcast the 2025 Super Bowl for Mexican viewers. Sports licensing revenue in Mexico faced some challenges, although there were bright spots. The CONCACAF Nations League final between Panama and Mexico became the most-watched Spanish-language sporting event during the first three months of 2025.
In a major win for the company, TelevisaUnivision secured broadcasting rights in Mexico for all Olympic Games through 2032. Still, losing the Super Bowl boost in the U.S. hurt advertising. Ad revenue overall fell by 13 percent. Declines in traditional (linear) television continued, and even though there was some growth in streaming, it wasn’t enough to fully make up the difference. Subscription and licensing revenue also slipped by seven percent.
On the positive side, the company cut its operating expenses by 17 percent. That helped push its adjusted operating income (before depreciation and amortisation) up to $345 million. Moving past the restructuring costs from late 2024 also gave the bottom line a boost.
Direct-to-consumer (DTC) profitability continued into Q1 2025. TelevisaUnivision’s flagship streaming platform, ViX, saw strong growth. Both monthly active users (MAUs) and subscribers increased by double digits compared to Q1 2024. Last year, ViX raised its subscription prices, and Alegre said the move was successful.
Alegre, who took over as CEO in September 2024, replacing Wade Davis, hinted at future price hikes for ViX. He believes that subscribers are still willing to pay more for the content, which could help drive future revenue growth. Although TelevisaUnivision faces challenges like a shifting economy and a stronger dollar, the company appears to be navigating the turbulence well for now.