IPL 2024 Broadcast to Feature Enhanced 4K Viewing Options on Star Sports, Available to Tata Play and Airtel Subscribers
The Tata IPL 2024, broadcasted this year by Star Sports Network, introduces advanced features to enhance the viewer experience. The broadcaster is offering 4K Value Added Services (VAS) for subscribers of Tata Play and Airtel Digital TV.
Star Sports’ RED. (Relive, Engage, Decode) functionalities allow Tata Play customers to immerse themselves in the game with various features. Unlike previous years, these enhancements will be available all day, not just during live matches.
The ‘Re-live’ feature lets audiences watch ‘Key Moments’ and ‘Highlights’ in real-time and access succinct recaps later. The ‘Engage’ component includes a Star Cam, tracking either the captain or a key player during live play, providing fans a closer connection to the game and insights from players post-match.
Gurjeev Singh Kapoor, Disney Star’s Head of Distribution and International, shared, “This Tata IPL 2024, fan excitement has reached new heights. Our partnerships with Tata Play and Airtel Digital TV significantly improve the Tata IPL watching experience. Launching 4K VAS is a groundbreaking step that transforms sports broadcasting nationwide. We’re dedicated to offering a comprehensive and immersive viewing experience by leveraging the latest technologies for unparalleled visual quality.”
Siddharth Sharma, CEO of Airtel Digital TV, expressed, “4K service on TV is the next leap in television entertainment, promising viewers an unparalleled visual experience. Today, we are thrilled to launch India’s first 4K service on Airtel Digital TV, just in time to bring even more immersive and breath-taking experience for cricket fans this IPL season.”
Pallavi Puri, Tata Play’s Chief Commercial and Content Officer, highlighted “We are excited to partner with Disney Star to launch our new value-added service, Tata Play 4K. This new addition will help our viewers experience sports and entertainment content in a new immersive manner. In just INR 99/month, our subscribers will get to experience the pinnacle of visual excellence with unrivalled quality in stunning 4K resolution at the comfort of their homes. With this development we are not only elevating TV viewing as an interactive experience but also opening doors to exploring new blends of technology and quality for linear television,”
Ragul Thangavel
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