JioStar announced that all Sports18 channels will be integrated into the Star Sports Network starting March 15. With this addition, Star Sports will now have a total of 24 channels, expanding its reach and sports coverage.
The rebranded channels include:
- Star Sports 2 Hindi
- Star Sports 2 Hindi HD
- Star Sports 2 Telugu
- Star Sports 2 Telugu HD
- Star Sports 2 Tamil
- Star Sports 2 Tamil HD
- Star Sports 2 Kannada
- Star Sports Khel
Star Sports Khel will now be available on all DTH (direct-to-home) platforms and cable networks.
Piyush Goyal, Head of TV Distribution at JioStar, said, “Our mission is to bring the excitement of sports to every TV household, ensuring fans across the country are gripped by LIVE sporting moments. By harnessing the unparalleled power of sports, we aim to expand the TV universe, bringing more homes into the fold and making sports an integral part of every Indian’s daily viewing experience.”
The expanded Star Sports Network will now broadcast major events including:
- International Cricket Council (ICC)
- Board of Control for Cricket in India (BCCI)
- Cricket Australia
- Cricket South Africa
- IPL (Indian Premier League)
- WPL (Women’s Premier League)
- Indian Super League
- Pro Kabaddi League
- Premier League
- Wimbledon
- International Hockey Federation
- Badminton World Federation
- ONE Championship
- Big Bash League
- SA20 (South Africa’s premier T20 cricket league)
Mallika Petkar, Head of Strategy and Business Development, Sports at JioStar, said, “Our mission is to make sports more accessible, immersive, and impactful, ensuring it continues to inspire millions across India. By strengthening our presence and delivering compelling sports content, we aim to fuel the passion of existing fans while bringing new audiences into the fold.”
For advertisers, the unified Star Sports Network will provide access to a wide range of audiences through both SD (Standard Definition) and HD (High Definition) channels. JioStar stated that this will reinforce Star Sports’ dominance as India’s go-to sports destination.