Spicy Mango and FX Digital collaborate to bring sports data to the connected TV experience

LONDON, UK, 20 November 2023: Spicy Mango, a leading technology services and solutions provider, and FX Digital, a leading developer of Connected TV solutions, have partnered to produce an innovative data rich, connected TV showcase powered by Gameday. This ground-breaking showcase will make its debut at this year’s SportsPro show in Madrid.  

Building on their successful collaboration in helping Dyn Sport go to market in 2023, Spicy Mango and FX Digital have combined their technical expertise to innovate and enrich the consumer experience with engaging data overlays when watching sports on Connected TV devices, further enhancing sports fan engagement. removing the need for 2nd screen applications.

Drawing on Spicy Mango’s expertise in sports data management driven by Gameday from and FX Digital’s proficiency in building immersive connected TV apps the two companies have produced a proof of concept with the support of Dyn Sport.

The app showcases the presentation of important match data and key moments from a game onto a big screen, enabling consumers to move seamlessly from watching live to jumping back in the timeline to view key moments in the game and have access to the data that matches that key moment, be it player or team profiles or any other data associated with that moment.

Matt Duhig, MD of FX Digital said: “In a world in which the sports fan experience is everything, making the big screen more immersive is no easy feat technically or in terms of user experience. Our partnership with Spicy Mango’s Gameday platform not only tackles these challenges head-on but sets a whole new standard for fan engagement on Connected TV devices.“    

Chris Wood, CTO of Spicy Mango said: “When it comes to building second screen applications for Connected TVs, data is always thrown away in favour of rinse and repeat carousels with full screen vanilla video – we thought it was about time that changed. We wanted to really show the market what we could do with data to compliment the Connected TV viewing, without becoming overwhelming for the fan. We’re really proud of what we’ve been able to achieve.”    

To see the solution in action and find out more about how Spicy Mango and FX Digital can help bring your sports service to life on connected TVs then come and see us at SportsPro Madrid from 28th-30th November or contact us at www.spicymango.co.uk or www.fxdigital.uk 

About Spicy Mango

Spicy Mango is an expert media technology consulting and software delivery organisation. The company has been building service provider grade video platforms, media technology solutions, and delivering high quality consulting services since 2015. Our customers include RTL, NBC Universal, Discovery, Two Circles, Eurosport and Vodafone. www.spicymango.co.uk

About FX Digital

FX Digital is a London-based Connected TV-first and OTT app technology company, helping brands reach millions of new customers by building and launching Connected TV applications across Smart TVs, Set-Top-Boxes and gaming consoles. Our expert team ensures swift and efficient launches, blending cutting-edge design with high-performance functionality. Our clients include ATP Media’s Tennis TV, Eurosport, GCN, BritBox, Discovery and many more. https://fxdigital.uk/contact/

About Dyn Sport

The aim of Dyn is to create a new media home for millions of German sports fans who are passionate about leagues and sports beyond soccer. To this end, the audiovisual rights of attractive leagues and sporting events are being bundled into a single media offering for the first time. With high-quality production standards and intensive marketing support, the new streaming platform aims to increase the perception and appreciation of underrepresented sports. Dyn owns already a diverse rights portfolio in handball, basketball, volleyball, and table tennis in which national and international rights as well as women and men competitions will be part of. The streaming platform went live in summer 2023.  www.dyn.sport

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