Sparkup, the leading platform for fan walls and real-time interactive livestream experiences announces its participation to the innovative IBC Accelerator Project Real-Time XR Sport Edge to bring further fan engagement opportunities to combat MMA in virtual worlds and IRL.
Real-Time XR Sport Edge Project: The Challenge
The aim of this project is to broadcast digital twin XR Sports using combat MMA (Mixed Martial Arts) into live, immersive high-end graphics, spatial and social audio, and real-time, edge-compute deliverability to fans in a 3D virtual world via VR headsets, computers, mobile devices and also simultaneously to an outdoor Location-Based Experience venue at The Outernet in London.
To achieve this, the IBC Accelerator Project Real-Time XR Sport Edge is building on the latest innovations in interactive digital athletes, fan engagement, motion capture, AI, and high-speed edge content delivery for live XR sports workflows for 3D world.
Engaging simultaneously the online and onsite audiences
One of the key objective of the challenge is to allow audiences, whether they’re online or onsite, to participate in realtime and spectate on multiple devices (VR headset, mobile, computer, LBE venue).
This is where Sparkup comes in, bringing to the project its unique feature Mosaik™, an Audience Wall solution, allowing online viewers to enjoy a completely immersive, front row seat, to watch the show. Sparkup pulls video feeds from participants to display a virtual crowd with no attendance capacity limitations. Everyone is visible, as if they were sitting there in the room and can share their emotions.
« Participants love seeing themselves on the streaming broadcast and reacting to the live event. A virtual audience combined with real-time interactivity brings a special feeling of togetherness and energy that has a real impact on the audience engagement throughout the event. » Vincent Bruneau, Founder and CEO, Sparkup
Attend the Real-Time XR Sport Edge project presentation
The project will be showcasing its POC and findings at IBC2023, Monday 18th of September, from 12:15 to 13:15 at the Innovation Stage. Learn more at https://bit.ly/3C8U1RO
About Sparkup
Sparkup was created in 2021 to help event and show producers create new interactive virtual and hybrid formats and elevate the audience experience. Sparkup combines audience interaction and real-time video communication with unique fan wall solutions to create highly interactive and immersive experiences. More info at https://sparkup.app