National, May 05, 2023: Celebrating Earth Day in its own special day, Sony BBC Earth launched a campaign titled ‘Care for Earth, Care for Life’. Adding a dash of quirk, the channel curated three animated short films centered around serious environmental issues such as drought, global meltdown, and plastic impact on aquatic life. The videos shed light on the current scenario of the planet through animal characters such as elephants, polar bears, and blue whales.
To ensure the topics resonate well with the viewers, the films were creatively made to suit all audiences with a common message, ‘Care for Earth, Care for Life’.One of the videos portray Elephants facing a massive water crisis as they fight for their survival. It captures the fact that climate change has impacted the rainfall levels affecting life on Earth, including these majestic beings. In another video, the effect of the melting of sea ice on animals in the polar regions is showcased. Polar bears are seen swimming hundreds of miles in search of land and food. The third video focused on one of the biggest challenges we face today i.e., proper disposal of plastic altering habitats, and contributing to climate change. Capturing the impact of plastic on marine life in a very interesting way, the mini films portray how microplastics and industrial waste kill thousands of whales every year.
The videos have been supported by eminent environment influencer Garvita Gulati – the Water Girl of India along with plant influencers Ann Mathew (Geeks of Green) and Ekta Chaudhary (Garden UP). They have also encouraged others to contribute in whichever way they can towards the planet. Sharing the campaign idea and the story behind it, Mad Over Marketing released a carousel post talking about ‘Care for Earth. Care for Life.’ The campaign has garnered a reach of over 2.47 million on the social media handles of Sony BBC Earth.
To create buzz around the launch, the channel released interesting posts centered around the three major issues impacting the planet. The posts brought forth eye-opening facts about the problems the planet has been facing echoing the criticality of the situation.
Comments:
Rohan Jain, Business Operations Head – Sony AATH and Head – Marketing & Insights, English Cluster, Sony Pictures Networks India.
“At Sony BBC Earth, we pride ourselves in bringing forth meaningful engagement for our viewers. Taking this promise ahead, this Earth Day we curated animation videos based on compelling factual data. Fun, engaging, and yet thought-provoking, we hope content like these will travel far in making people aware of their carbon footprint affecting the balance of nature.”
About Sony BBC Earth
Sony BBC Earth is a premium factual entertainment channel by MSM Worldwide Factual Media – a Joint venture between Sony Pictures Networks (SPN) and BBC Worldwide.
Sony BBC Earth is home to BBC’s award-winning factual programs and the work of some of the world’s foremost factual filmmakers. Rooted in the philosophy of ‘Feel Alive’, the channel promises a grand visual spectacle, positive insightful storytelling, and a new perspective on knowledge and entertainment.
The channel has diverse content offerings ranging from fun, insightful science, nature, and wildlife to adventure and human-interest stories with shows like The Green Planet, Blue Planet II, Serengeti I & II, Dynasties, Trust Me I’m a Doctor, Rick Stein’s India, Bang Goes the Theory, Deadly 60, Planet Earth II, Fishing Impossible, Where the Wild Men Are with Ben Fogle, etc.
The channel is broadcast in SD & HD and is available in English, Hindi, Tamil, and Telugu across India. Follow Sony BBC Earth on Facebook.com/ SonyBBCEarth, Twitter.com/ SonyBBCEarth, and Instagram.com/ SonyBBCEarth. For more information, visit www.sonybbcearth.com
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India)
Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly-owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the Hindi movies channel for rural markets; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; Sony Sports Network – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranked amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 27th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India. For more information, log onto www.sonypicturesnetworks.com