Sandbox Group and IMPS Unveil ‘The Smurfs – Educational Games’ App to Celebrate Cartoon’s 65th Anniversary
Sandbox Group, a London-based company, has collaborated with IMPS, the global rights holder for The Smurfs, to introduce a new educational app for children titled “The Smurfs – Educational Games.”
This app, released in celebration of the 65th anniversary of the cartoon series, offers children an engaging opportunity to venture into the Smurfs’ Village. Here, they can enjoy ten varied mini-games that foster skills such as creativity, numerical recognition, coordination, memory, and attention. The app has fun activities, including painting, music, puzzles, number games, mazes, and classic games like dominoes and word searches.
Edujoy, a Spain-based developer known for creating educational mobile games, crafted this mini-game collection. With a portfolio of over 100 educational games, the company has previously partnered with prominent children’s brands like Masha and the Bear and Hello Kitty.
This new Smurfs game, featuring the iconic blue characters, is available at no cost on iOS and Android platforms and supports five languages: Spanish, English, French, Italian, and Portuguese.
Shan Eisenberg, the Chief Commercial Official at Sandbox Group, expressed pride in being chosen by The Smurfs to develop an educational app that incorporates their famous characters. He highlighted Sandbox’s expertise in educational gaming and its in-house gaming studio’s ability to collaborate with major IP brands.
Fabienne Gilles, Chief Commercial Officer and Head of Consumer Products at IMPS – The Smurfs, emphasized the importance of edutainment in The Smurfs’ licensing strategy. Gilles noted the characters’ effectiveness in engaging with children and the unique fun they bring. She expressed pride in launching the new learning app in partnership with Edujoy and Sandbox Group.
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