Samsung TV Plus Expands Italian Offerings Including Top Channels Like DMAX, Motor Trend, Food Network, Nove, and Real Time
In collaboration with Warner Bros. Discovery, Samsung TV Plus has broadened its Italian portfolio by introducing a fresh selection of channels. This expansion features ten new channels from Warner Bros. Discovery, enhancing Samsung TV Plus’s Free Ad-Supported Television (FAST) offerings in Europe.
The addition includes Nove and Real Time, two primary Italian channels from Warner Bros. Discovery. Nove will broadcast popular shows such as “Che Tempo Che Fa,” “Fratelli di Crozza,” “Little Big Italy,” “Cash or Trash,” and “Don’t Forget the Lyrics.” Real-Time, on the other hand, will air Italian versions of internationally acclaimed shows like “Bake Off Italy,” “First Dates Italy,” “Married at First Sight Italy,” and “Flat Hunters.”
The expansion also encompasses themed channels such as DMAX, Motor Trend, Food Network, and HGTV, focusing on home and gardening. For drama enthusiasts, Giallo and Warner TV are set to offer a mix of Warner Bros. Discovery’s scripted series, including titles like “Midsomer Murders,” “Vera,” “Murdoch Mysteries,” “Supernatural,” “Smallville,” and “Willy and The Fresh Prince of Bel-Air.”
Additionally, K2 and Frisbee are tailored for younger viewers, featuring shows like “Alvinnn!!!,” “Pokemon,” “Total Drama,” “Curious George,” “Super Wings,” and “Mega Game DinsiemE.”
Cristina Sala, Italy’s country lead for Samsung TV Plus, remarked, “This move reflects the growth of FAST within the Italian and European streaming landscape and solidifies its integral role in the total TV viewing experience. By introducing ten rebroadcast channels from Warner Bros. Discovery, Samsung TV Plus is at the forefront of meeting the evolving preferences of modern TV viewers, offering a diverse array of high-quality content.”
Angel Yllera, VP of TV licensing, affiliate sales, and digital distribution from Warner Bros. Discovery, expressed excitement about the partnership, saying, “As the third largest Italian broadcaster, we are excited to bring a selection of our most beloved channels to Samsung TV Plus. This agreement allows us to contribute to Samsung TV Plus programming and enrich the offer to Italian viewers during this festive season.”
Alex Hole, general manager of Europe at Samsung Electronics, commented on the collaboration: “Partnerships such as this with Warner Bros. Discovery are two-fold; it shows how we adapt and cater to consumer preferences and behaviours whilst simultaneously creating valuable opportunities for brands to engage with these audiences.
Samsung TV Plus stands as a dynamic platform that surpasses conventional content delivery. And when paired with the services from our other business areas, we can provide a holistic approach to brands’ modern media needs.”
Ragul Thangavel
With over nine years of diverse professional experience, Ragul has made significant contributions across various domains, including Media Operations, OTT Technologies, Video Production, Ecommerce, and Social Media.
Holding an Engineering degree, Ragul's career took an unconventional turn when he discovered his passion for writing, leading him to begin his journey as a content writer.
His career has been exclusively dedicated to the growth and development of startups, where he has played a pivotal role. His unique blend of technical knowledge and creative prowess has enabled him to drive innovation and success in every venture he has been a part of.