NEW DELHI, 05 November, 2023: India based Runn Media Labs launched Runn TV, the first Indian FAST (Free Ad-Supported Streaming Television) based content streaming platform designed to provide a reimagined and delightful TV viewing experience to Indian audiences. With 24×7 theme-based targeted channels with highly curated content, Runn TV aims to bring back the joy and comfort of traditional TV watching while leveraging the power of digital technology.
Runn TV will have multiple content categories including movies, short films, web series, kids, reality, and performances in addition to top national news networks. The content will run as personalised channels where the users can start enjoying content without any subscription and switch between channels with just a single tap, with an option to watch the title live or later when they want.
Through a combination of deep content curation, multi-dimensional discovery engine, and proprietary technology, Runn TV aims to maximise watch hours and minimise searching and browsing for its OTT users.
“We are building Runn TV with a vision to make it the go to Entertainment Experience Destination for Indians across the globe. We are very selective with our content partners, channels, and content strategies and not in the race to increase the count of channels which is pretty common in today’s FAST world,” said Manish Sinha, Founder and Chief Executive Officer (CEO), Runn Media Labs. “On the business side, we are cognizant of challenges in this industry and are working on it with a long term strategy. With Runn TV, we are targeting the high growth connected TV advertising for monetization and our advanced proprietary technology and value & data driven content sourcing approach will help us enable differentiated experiences for users and make economics work for business sustainability & growth.”
Runn TV will be expanding to other content categories such as music, infotainment and lifestyle, and regional Indian languages over the next few months with addition of 2-3 channels on an average every month.
About Runn TV
Runn TV is owned by Runn Media Labs which is a new age company working at the convergence of media and technology and focuses on building technology and B2C products in the media domain. Runn TV is truly the first Indian Free Ad-Supported Streaming Television (FAST) based content streaming platform that is designed for Indians and Indian market. Runn TV has content running as channels for every mood, every genre, every taste, and every user in a personalised way and can be easily accessed and streamed across mobile, web, and connected TV devices without any subscription.
