Roku, a streaming platform in the U.S., has collaborated with the NBA (National Basketball Association) to introduce the first-ever NBA FAST channel. This partnership marks the debut of the NBA Zone, a dedicated space where basketball enthusiasts can access a wide array of NBA content.
The first-ever NBA FAST channel is available exclusively through the Roku Channel for a limited time and will offer a diverse range of content including highlights, recaps, original series, documentaries, classic games, studio shows, and interviews, among other additions. Through the Live TV Channel Guide or via the Roku Channel App, viewers can access the NBA FAST channel on the Roku Channel, within related zones (Live TV Zone, Sports Zone, NBA Zone). Additionally, Roku will also be exclusively distributing rights for over 40 live NBA G League games on a national scale throughout the 2024-2025 NBA G League season.
Greg Beaton, NBA Senior Vice President of Content Partnerships said, “We’re thrilled to expand our partnership with Roku with the NBA’s first FAST Channel and other NBA content and functionality that will serve as an enticement and on-ramp to live NBA games. This partnership supports our goal of reaching NBA fans with our content in innovative ways.”
NBA fans and Roku users can access hundreds of programming options within the NBA Zone to stay up to date about their favourite teams, access the game highlights, latest news, and more. Furthermore, Roku users can easily navigate to the NBA Zone within the Sports section of Roku’s Home Screen Menu or by using similar terms with Roku Voice or Roku Search.
Joe Franzetta, Head of Sports, at Roku, said “Roku offers the kind of sports streaming experience that no other platform has—everything is tailored to the fan, whether they’re a die-hard fanatic or just getting into the local team. This strategic league partnership brings us a giant step further in our mission to make sports programming both easy to find and engaging to watch. We’re giving our users floor seats to an always-on experience, and we’re proud to be doing it in close collaboration with the NBA.”
As part of this alliance, the NBA app will be integrated into the NBA Zone, providing the fans with behind-the-scenes stories, quick access to the latest league news, and game clips to ensure that they remain fully engaged. Additionally, users can also purchase, NBA League Pass, the NBA’s premium live out-of-market game subscription service.
Kristina Shepard, VP, Global Advertising Sales and Partnerships at Roku said, “Bringing the NBA and the #1 TV streaming platform in the U.S. together in one package is not only good for the fans—it’s also great for advertisers looking to tap into the power of marketing in sports. We’re excited to give brands the opportunity to reach our expanding, highly engaged audience, with some of the biggest moments of the basketball season yet to come.”
