London – 1st September 2022 – Planetcast International, the new division of Planetcast Media Services, which has a 25-year heritage in broadcast and media services, has published its new whitepaper, Resetting the economics of disaster recovery, exploring how a cloud-enabled, ‘pay-as-you-use’ model for playout disaster recovery can unlock access to broadcast-grade DR for all media companies while driving commercial flexibility and business growth.
Every day, billions of consumers watch video content delivered through playout platforms across DTV, cable, satellite, and, increasingly, over-the-top (OTT). Modern playout systems have evolved considerably over the last three decades but despite high levels of resiliency, disruption happens. Disasters such as fire, flood, or the accidental cutting of power or critical cabling can and do cause outages. And when the worst-case scenario occurs, the cost in direct revenue loss through advertising, severe reputational and brand damage, plus failure to meet public service obligations can be devastating. Finding a disaster recovery solution has never been as important as it is today — but for many media brands, cost has been an inhibiting factor to deploying high-quality DR.
Planetcast International’s new Whitepaper underlines how media organisations can protect their high-value live content with a tried-and-tested, flexible, and commercially viable approach to playout disaster recovery.
Please follow this link to view and download Resetting the economics of disaster recovery, by Planetcast International.
If you’d like to find out more about Planetcast International’s perspective on playout disaster recovery or interview an executive to discuss the paper in more detail, please reach out to planetcast@platformcomms.com
Planetcast International will be at IBC2022 (9-12 September, RAI Amsterdam), in Hall 5, stand G.22, showcasing the company’s global solutions portfolio for Playout, Media Asset Management, FAST channels, Disaster Recovery and OTT. These solutions are built upon Planetcast’s in-house developed products, Cloud.X, MAM.C and RECASTER, utilising facilities and staff in India, Singapore, the USA and the UK.
If you’d like to set up a meeting with Planetcast International at IBC2022, please get in touch at planetcast@platformcomms.com
About Planetcast International
Planetcast International addresses the needs of media and entertainment companies in Europe, North America, LatAm, and Asia-Pacific for cloud-first media services that enhance, protect, organise and deliver video content. Planetcast’s media services reduce costs and improve quality across the entire broadcast chain, from acquisition through to final distribution to the consumer.
Planetcast International is part of Planetcast Media Services, a leader in providing media services that already touch a billion lives in India and Southeast Asia. Owned by Apollo Global Management, Planetcast has a 25-year heritage in broadcast and media services and employs over 1,000 professional staff. Planetcast Media Services counts some of the world’s largest media brands as its customers, including Disney, Viacom, Sony, Amazon, and Star TV.