Red Bee Media selects Synamedia Quortex for disaster recovery to cut cloud costs

LONDON – 8 September – Synamedia, the world’s largest independent video software provider, today announced that Red Bee Media, the global media services provider, is deploying Synamedia Quortex just-in-time technology for disaster recovery for live streaming services.

By provisioning back-up resources only when required, Quortex’s cloud-native solution offers unprecedented cost savings for disaster recovery as well as reducing energy use and helping Red Bee Media meet its sustainability goals.

Red Bee has been a Quortex customer since 2018, using its just-in-time architecture to support hundreds of OTT services each month for video, live events, and radio. Red Bee uses Quortex to build streams on-the-fly, based on viewers’ locations, devices, and time zones. The technology adapts to unpredictable infrastructure and audience demands by automatically scaling resources up and down while taking advantage of spot instances that use spare cloud capacity at a lower than typical cost, yet maintaining the quality of experience for viewers.

Quortex’s pay-as-you-stream, just-in-time, flexible cloud model is an excellent fit for unpredictable events like service outages, providing considerable savings over other cloud-based disaster recovery approaches which duplicate the entire platform continuously, irrespective of whether it is needed. Using multi-tenant SaaS technology which automatically spins up complete workflows on demand, Quortex customers only pay for disaster recovery services when they are required.

Olivier Braun, Product Manager of Streaming Services at Red Bee, said, “It was easy to extend and configure Quortex as a key component of our disaster recovery for streaming services. Setting up each channel only takes a couple of minutes, and Quortex’s just-in-time processing model meets our needs for a cost-effective, yet immediately available, disaster recovery environment.”

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Marc Baillavoine, Senior Director of Product Management at Synamedia, said “We continue to demonstrate the power of just-in-time content processing for Red Bee. Using DevOps tools, we easily integrated with Red Bee’s managed OTT back end, making it possible to automatically deploy and configure tens of live streams in minutes on any cloud provider anywhere. Now, we are extending our partnership with disaster recovery that springs to life only when needed, helping Red Bee build robust streaming environments whilst making substantial cost and energy savings.”

Quortex was acquired by Synamedia in July 2022 and complements Synamedia Vivid Workflow-as-a-Service (WaaS).

The Quortex technology will be demonstrated at IBC 2022 in hall 5 on both the Quortex stand G53 and on the Synamedia stand A69. At the show, Quortex will also demonstrate how it is partnering with Red Bee to support FAST channels creation.

About Synamedia

We’re trusted by service providers and content owners to protect, enrich, and deliver video. The flexibility and agility of our cloud products enable customers of all types and sizes to launch, monetise, and scale services at speed. Our award-winning portfolio includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband, and streaming video platforms, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky. 

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