SocialFi platform RECRD has partnered with Indian media company Shemaroo Entertainment to bring its extensive Bollywood film catalog into the world of digital collectibles. This collaboration will boost fan engagement by offering unique content monetization opportunities and exclusive experiences through blockchain technology.
Furthermore, Shemaroo will introduce a series of digital collectibles based on iconic Bollywood titles, allowing fans to engage with their favorite films while also earning rewards on the RECRD platform through this initiative.
Additionally, to empower creators RECRD directly monetize their content through blockchain technology to create stronger connections between creators and their audiences.
Arghya Chakravarty, COO of Shemaroo Entertainment said, “Our partnership with RECRD marks a significant milestone as we become the first Indian media company to adopt the innovative SocialFi platform. This bold step positions us as a pioneer in the integration of blockchain technology within the entertainment sector, setting new standards for global media. By leveraging these advancements, we empower our audiences to connect with their favorite films in exciting and immersive ways, enhancing user engagement and content monetization. We are eager to explore the transformative possibilities this collaboration will unlock for the industry, solidifying Shemaroo Entertainment’s role as a trailblazer in the future of digital content.”
Notably, RECRD offers three distinct tiers Platinum, Diamond, and Gold each providing varying levels of revenue sharing and benefits for content creators. Shemaroo Entertainment has also joined the platform as a Platinum Creator.
Anoir Houmou, co-founder and CEO of RECRD, added, “As a global SocialFi platform, we are ushering in a new wave of monetization for the $250 billion creator economy. Our strategic partnership with Shemaroo Entertainment and foray into India allows us to bring some of Bollywood’s most-loved IPs to a global user base, while empowering the country’s massive base of digital creators and influencers to monetize content and create their own success stories. With digital users preferring to engage directly with their favourite creators, our proprietary REBND feature allows this through dynamic video interactions, as opposed to plain comments or likes. Our integration on the Sui Blockchain will be key to bringing greater transparency and creating an ecosystem where every interaction is mutually rewarded.”