Prime Video has rolled out AI-aided dubbing for select licensed movies and TV shows that previously had no dubbing available. This new technology aims to enhance accessibility for global audiences by offering dubbed versions of titles that otherwise would not have received localization.
Starting immediately, AI-aided dubbing is available in English and Latin American Spanish for an initial set of 12 movies and series, including titles like El Cid: La Leyenda, Mi Mamá Lora, and Long Lost.
Raf Soltanovich, VP of Technology at Prime Video and Amazon MGM Studios, said, “At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation. AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable.”
Amazon further explained that this AI-aided dubbing process follows a hybrid approach, where localization professionals work alongside AI to maintain quality control. “This AI-aided pilot program is a hybrid approach to dubbing in which localization professionals collaborate with AI to ensure quality control,” the company stated. “AI-aided processes like this one, which incorporate the right amount of human expertise, can enable localization for titles that would not otherwise be accessible to customers.”
Additionally, this initiative is expected to increase content availability for a wider audience, ensuring that more films and series can be enjoyed by viewers around the world. Furthermore, Prime Video continues to explore new ways to leverage AI technology while maintaining human oversight to enhance the streaming experience.
About Prime Video
Prime Video is a leading global streaming platform offering a vast library of movies, TV shows, and exclusive originals across multiple genres. Owned by Amazon, Prime Video provides both subscription-based streaming and pay-per-view options, giving users access to blockbuster films, critically acclaimed series, and live events.