AI-automated production system enhances the fan experience and delivers new sponsorship opportunities for all divisions
Tel Aviv, Israel, January 6, 2022: Pixellot, the world’s leading provider of AI-Automated™ sports video and analytics solutions, and FloSports, a leading sports streaming service, are stepping up to the plate for THE Spring Games, the world’s largest collegiate softball event company. When the first pitch is thrown in February 2022, Pixellot systems will be installed at a minimum of 10 fields, giving fans expanded views of the games and raising the production values, and the profile, of women’s softball to engage fans and attract new sponsors. THE Spring Games will be streamed exclusively on FloSoftball, the dedicated live softball streaming platform operated by FloSports.
Around 410 college softball programs from NCAA Division 1, 2 and 3, NAIA and junior college levels will participate in the Games, drawing fans in person and online. Even with such high visibility, THE Spring Games and other similar college sports do not always have the budget for top-tier production values with game views typically limited to one manned camera behind home plate.
“The media experience for most college softball programs is not at a level that fairly represents the high-quality play on the field,” said David Shapiro, President North America of Pixellot. “Our systems allow a wider array of college sports to produce more games affordably with a higher degree of production value. We are committed to bringing more visibility and resources to college softball through our partnership with THE Spring Games and FloSports.”
The first of its kind, Pixellot DoublePlay system supports fully automated, multi-angle production with one camera installed behind home plate and another behind centerfield. Both camera feeds are streamed to a computer workstation, which uses Artificial Intelligence (AI) algorithms to track the action and make decisions about when to switch angles between the cameras or zoom in or out. FloSports will then distribute the produced feeds to subscribers who can access these games live and on-demand on multiple platforms, including on FloSoftball.com, the FloSports app (iOS and Android), Roku, Apple TV, Amazon Fire and Chromecast.
“These games are filled with enthusiasm and passion,” said Phil Wendler at FloSports. “The talent of the players and the passion of the fans is clear. Having a cost-effective way to deliver high-quality broadcasts means we can reach even more college softball fans. We are in a position to underline how great a spectacle this sport is and elevate it in the eyes of fans, advertisers and producers. We hope to bring Pixellot’s production solution to hundreds of college softball programs over the next few years.”
“This technology is a perfect match for our events and will play a huge role in promoting and supporting women’s sports and especially fast-pitch softball,” said Alison Strange, CEO of THE Spring Games. “Pixellot is helping to make our event that much bigger not only for fans, families and viewers, but also for the 410 programs that are participating.”
THE Spring Games is the latest sports event to deploy Pixellot camera systems. During the summer of 2021, Pixellot produced about 600 games combined for the Appalachian League and the Draft League, two collegiate summer baseball leagues both affiliated with Major League Baseball. Additionally, about 60 universities and 7,000 high schools are using Pixellot systems in the U.S.
Pixellot pioneered the concept of automated sports production solutions as an affordable alternative to traditional video capture, production, and distribution systems for professional and semi-professional sports events. Founded in 2013, Pixellot’s AI-Automated technology solutions streamline production workflow by fully automating live sports capture, production, and distribution. 18,000 Pixellot systems are deployed by broadcasters, production companies, clubs, federations, universities, high schools, sports portals, and coaching solution providers around the globe. To date, Pixellot has produced over a million live games from 62 countries across the globe.
Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.
About THE Spring Games
Established in 2008 by Dr. Dot Richardson, M.D., a two-time Olympic gold medalist in softball and the current Head Coach at Liberty University, THE Spring Games is (and the leadership of THE Spring Games are) the protege of the late Marge Ricker and her college softball event known as “The Rebel Games.” Having hosted over 300 collegiate softball teams annually since 2015, THE Spring Games is the largest collegiate softball event series in the World.