Paramount Global and MultiChoice Partnership Brings Paramount+ Branded Hub to Africa, Offering Subscribers Exclusive Access to CBS, Paramount+ Originals and more.
Paramount Global Content Distribution has entered into an agreement with MultiChoice, a leading pay TV provider in South Africa, to introduce a Paramount+ branded destination on its pan-African service.
This initiative is part of Paramount’s global strategy to broaden the reach of Paramount+ through various means, including its standalone streaming service, strategic partnerships for bundled offerings in critical regions, and localized licensed destinations.
This approach of creating a ‘branded area’ has been previously implemented with partners like Cosmote in Greece, Streamz in Belgium, Blast TV in the Philippines, and JioCinema in India. Paramount anticipates announcing more such partnerships.
This new venture provides African viewers with immediate access to a wide range of content, including new and returning TV shows and feature films, and introduces the Paramount+ brand across pan-Africa.
Subscribers of MultiChoice will get access to content from CBS, exclusive Paramount+ Originals, Showtime, and Paramount Pictures. This includes popular titles like Yellowstone, 1883, 1923, Poker Face, Special Ops: Lioness, Lawmen: Bass Reeves, Landman series, and Survivor.
Lisa Kramer, President of International Content Licensing at Paramount Global Content Distribution, stated, “The expansion of our long-standing relationship with MultiChoice from a traditional licensing deal to a fully dedicated, Paramount+ branded destination on the platform is a testament to the tremendous effort of Paramount Global to continue to build the offering from multiple content pillars. Consumers in the growing African market already equate Paramount with quality entertainment and we’re thrilled to now offer them a devoted space in which they can both access their favorite programming and discover new hit titles.”
Nomsa Philiso, CEO of General Entertainment at MultiChoice South Africa, remarked, “MultiChoice is excited to expand our partnership with Paramount Global to bring the Paramount+ brand to African audiences through our platform. This agreement reflects our commitment to providing our viewers with world-class entertainment options and expands our offering with iconic content. We are proud to offer African viewers direct access to a dedicated space where they can enjoy their favourite programming and discover new hit titles, further enriching their entertainment experience.”
Ragul Thangavel
With over nine years of diverse professional experience, Ragul has made significant contributions across various domains, including Media Operations, OTT Technologies, Video Production, Ecommerce, and Social Media.
Holding an Engineering degree, Ragul's career took an unconventional turn when he discovered his passion for writing, leading him to begin his journey as a content writer.
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