PARIS, France, 7 November 2023 – The number of the FAST channels launched by OKAST on the Samsung TV Plus platform is growing.
Two new channels are already available in Italy:
• Travel & Living by DOVE (4406) – Travel & Living by DOVE is a journey about “good living.” Travel guides and suggestions on the most original and exclusive locations, discovering the beauty of Italian regions and the secrets of hidden villages.
• Lifestyle by LEI (4407) – Lifestyle by LEI is a journey into the female universe: from cooking to weddings, from health to beauty and one’s own well-being. It is the channel dedicated to women, offering exciting stories and advice to approach everyday life.
To that end, RCS Media Group has selected the OKAST Channels solution provided by OKAST. Its modular cloud-based playout, transcoding, and ad insertion solution appeared to be the ideal technical solution, complemented by the support and technological expertise of its teams.
This new partnership is part of the ambitious strategy of the European consortium FAST4EU, created by OKAST, to develop a European ecosystem to address the FAST market.
OKAST will strengthen its portfolio of channels to offer local audiences in each market content that resonates with their values and culture, thus highlighting the breadth and quality of European programming.
The launch of this new channels, in Italia is a further demonstration of the quality and diversity of European content formats eligible for this new distribution model that is FAST. We are honored that our OKAST Channels solution has convinced RCS Media Group and that our support has enabled the rapid implementation and launch on a key platform like Samsung TV Plus. Cédric Monnier, CEO, Co-founder OKAST
About M.E.I Group (OKAST.TV)
Founded in 2013 by industry veterans (formerly Canal +, France Television, NewsCorp, Ubisoft, Irdeto, Viaccess), M.E.I. Group builds the OKAST.TV cloud solution for key industry players (TV channel, producer, pure web player, etc.).
A turnkey solution, OKAST.tv makes it easy to deploy a streaming and live audio/video platform, a FAST channel, and to monetize audio, video, and live catalogs. It provides everything from streaming architecture, platform, and design to TV and mobile applications, as well as complete management of payment systems, advertising, and management software including content management, user CRM, and analytics.
OKAST.TV publishes, through its clients, over 500 OTT platforms and premium FAST channels worldwide. Its clients include the SECOM group, TV Monaco, Endemol France, Mediawan, Unifrance, THEMA (Groupe Canal+), Qwest TV, Good!Movies, INA, Au Nom De la Terre, Allindi, IDance Music, MAIF, Accenture, D-Edge, Secrets d’Histoire, Le Figaro Live, Ciné Prime, Vialma, RCS Media, Luxe TV, etc.
The company was incubated by TF1 and Audiens and already counts among its clients major American, European, and Chinese media, companies, agencies, brands, TV, web, cinema, and advertising content producers.
About RCS MediaGroup
RCS MediaGroup is one of the world’s major multimedia publishing groups.
RCS MediaGroup is active in all publishing sectors – from newspapers to magazines, from TV to new media – and in the organization of iconic and sport events like Giro d’Italia and is among the leaders in terms of advertising sales and distribution.
With over 30% of the turnover generated from the foreign markets, RCS – listed on the Borsa Italiana – has a significant presence in particular in Italy and Spain, with its leading newspapers and magazines.
RCS infact is the publisher of the newspapers Corriere della Sera, La Gazzetta dello Sport, El Mundo, Marca e Expansion and of the magazines Oggi, Amica, Io Donna, Living, Style Magazine, Dove, Abitare, Sette, Sport Week, Telva, Yo Dona, Papel, Marca Motor, Fuera de Serie, Metropoli, Actualidad Economica.
OKAST, SECOM Group and Kinostar have joined forces to launch the European FAST4EU Consortium. Co-funded by Creative Europe MEDIA, the consortium’s objective is to accelerate the development of the FAST (Free Ad-Supported Streaming TV) model in Europe and to provide a technological and content approach adapted to the European market with the capacity to expand internationally.
The channel launch support program welcomes all European players, whether broadcasters, producers, or distributors of content.