Now TV, Hong Kong pay TV operator has partnered with streaming giant Netflix to offer a new service bundle to customers. This bundle provides access to both Now TV and Netflix’s extensive content libraries under a single subscription.
Now TV set-top box subscribers will have access to Netflix’s extensive content library as part of an expanded deal with Netflix which includes the Korean drama “Queen of Tears,” popular US series such as “Wednesday,” and Chinese-language titles like “The Victims’ Game” and “At the Moment.”
According to the provider, the offering will integrate high-speed broadband connectivity with the content catalogs of Now TV and Netflix. This deal will enhance Now TV’s exclusive range of self-curated content, which includes children’s programs on Watch n Learn and Now Learn, major sports leagues and events coverage, series on Now Chinese Drama, critically acclaimed documentaries on Now True, western dramas and entertainment series on Now Studio, and local, Asian, and international films on Now Baogu Movies and MOViE MOViE. Additional details about the offering will be announced soon.
Furthermore, customers with Now TV set-top boxes will also benefit from features such as a dedicated Netflix button on the remote (H1 Box) and the ability to log in through the set-top box user portal.
Derek Choi, managing director, consumer marketing & Pay TV, HKT, said, “The expansion of collaboration with Netflix undoubtedly enhances the variety of content available to our valued customers and provides greater subscription flexibility. This aligns with our commitment to delivering a diverse and comprehensive content portfolio, solidifying our position as a leading content aggregator in Hong Kong. By seamlessly integrating Netflix’s streaming service into our platform, we are taking a significant step forward in elevating the entertainment experience for the Hong Kong audience.”