The National Hockey League (NHL) has extended its partnership with Rogers Communications, announcing a new 12-year broadcast rights deal valued at CAN$11 billion (US$7.7 billion). The agreement will continue to give Rogers exclusive national media rights to NHL games across all platforms in Canada through the 2037–38 season.
This new contract, set to begin in the 2026–27 season, follows the landmark 12-year agreement signed in 2013, which granted Rogers exclusive English-language broadcast rights across television, digital, and streaming. Under the renewed terms, Rogers retains exclusive rights to all regular season and Stanley Cup Playoff games, including the Stanley Cup Final, as well as all national special event programming and out-of-market regional game coverage.
Gary Bettman, NHL Commissioner, said, “For more than a decade, Rogers has done an incredible job of conveying what NHL hockey, our players and our teams mean to hockey fans and their communities from coast to coast to coast.”
Tony Staffieri, Rogers President and CEO, said, “The NHL has been a terrific partner for over a decade, and we’re proud to continue our partnership and bring more great fan experiences and best-in-class broadcasts to Canadians.”
Rogers secured the extension after an exclusive negotiating window with the NHL, ahead of the current deal’s expiration in two years. The updated agreement will continue the model of escalating annual costs and includes provisions for sub-licensing broadcast rights, which helps offset the financial commitment. While no sub-license partners have been confirmed, Amazon which began streaming NHL games on Prime Video in Canada in October 2024 could be a contender in future arrangements.
The move signals the NHL’s continued preference for centralized media rights deals, assigning exclusive national rights to a single broadcaster in a key market. In Canada, where hockey remains a dominant force in sports viewership and advertising, Rogers will continue delivering live NHL coverage via Sportsnet, its primary sports channel and digital platform. This positions Sportsnet in ongoing competition with TSN, the sports network operated by Bell Media.