Newsbridge MXT-1 AI Indexing Technology Wins NAB Product of the Year and Best of Show Awards at 2023 NAB Show

PARIS — May 3, 2023 — Leading AI company solving the video searchability problem, Newsbridge announced today that its revolutionary new generative AI indexing technology MXT-1 received two prestigious awards at the 2023 NAB Show. MXT-1 won the NAB Show Product of the Year Award and a TV Tech Best of Show Award for its outstanding technology innovation and excellence.

“Winning the NAB Product of the Year and TV Tech Best of Show Awards validates that MXT-1 sets a new standard for quality, cost, and energy-efficient AI indexing at scale for media and sports content providers,” said Frederic Petitpont, co-founder and CTO at Newsbridge. “We’re proud of the hard work, collaboration, and innovation that our team put toward creating MXT-1, and we look forward to seeing how our new technology transforms the way media, sports, and entertainment organizations log and search through their vast video collections.”

Leveraging natural language models, Newsbridge’s core AI indexing tech generates human-like descriptions of video content. Capable of indexing more than 500 hours of video per minute, MXT-1 is a game changer for organizations working with media and sports content. Leveraging the next-gen technology, users can index vast amounts of content in record time, and search their large video collections as easily and intuitively as they search the web. With its dramatically reduced energy consumption, MXT-1 makes AI indexing seven times more cost-efficient than mono or unimodal AI systems, enabling massive indexing.

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The NAB announced the winners of its fifth annual Product of the Year Awards during a live awards ceremony at the 2023 NAB Show in Las Vegas. The awards recognize some of the most significant and promising new products and technologies exhibited at the show in the Create, Connect, and Capitalize categories.

The TV Tech Best of Show Awards are judged by a panel of industry experts on the criteria of innovation, feature set, cost efficiency, and performance in serving the industry.

More information about Newsbridge solutions can be found at

About Newsbridge (

Newsbridge is the leading AI company solving the video searchability problem. Powered by MXT-1 generative AI indexing technology, Newsbridge provides unprecedented access to audiovisual content by generating natural language descriptions of scenes including the automatic detection of faces, objects, logos, landmarks, written texts, audio transcripts, and semantic context.

Whether it be for managing and accessing live recordings, clipping highlights, future friendly archiving, content retrieval, or content showcasing and monetization — Newsbridge solutions enable smart and efficient media asset management.

Today our platform is used worldwide by TV channels, press agencies, production houses, journalists, editors, archivists, and sports rights holders to boost their production workflow and media ROI.

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