LOS ANGELES, NOVEMBER 1, 2023 – MuxIP, a leading provider of automated solutions for ad-supported streaming, today announced that it has launched a FAST (Free Ad-Supported Streaming TV) channel for Cricket Australia, the national Australian governing board of cricket. The Cricket Gold channel will feature library footage, with the potential to later add live matches in selected territories, on-demand matches, and a wide range of interviews, ancillary content, and other interactive features.
Cricket is the leading sport in Australia, and the Australian men’s and women’s national teams both recently won the Ashes, the most prestigious global competition for cricket. The number of Australians playing cricket increased year over year by 5%, according to the latest Australian Cricket Census. Cricket Gold reflects the officially largest sports audience across the world that follow cricket, particularly in Australia/New Zealand, India, and the United Kingdom.
“The enormous brand loyalty to Australian cricket provides motivation for a new kind of viewing experience – FAST TV – on any connected TV or device, and Cricket Gold is a powerful distribution mechanism for our world-class product,” said Sheryl Ng, commercial manager, broadcast, Cricket Australia. “The MuxIP team have the highest technical capabilities, and a native understanding of the cricket audience, and we are thrilled to have them at bat for Cricket Gold.”
MuxIP has excelled at creating FAST channels for sports, from The Grappling Network to MTRSPT1 to the recently announced Sports First channel. MuxIP has also gained renown in the FAST industry for its innovations in being the first to deliver FAST channels into broadcast and broadcast channels into FAST, as demonstrated earlier this year. The company also announced the first live FAST channel deployments in 2022.
“The FAST revolution embraces the widest span of content, but is focused on passion brands, and nothing in sports equates to the zeal for cricket,” said Frank Brown, managing director, international, MuxIP. “We see Cricket Gold as a magnet for the enormous appetite for Australian cricket and all formats of international cricket played in Australia, from over the years up to upcoming seasons’ live matches.”
About Cricket Australia
Cricket Australia (CA) is the custodian of cricket in Australia – Australia’s favorite sport. We have more than 200 employees across its offices in Melbourne and the Bupa National Cricket Centre in Brisbane, as well as staff based in various locations across Australia. Our vision is to be Australia’s favorite sport, a sport for all Australians. Our purpose is to inspire everyone to love cricket. To find out more about our strategic goals and how we play, visit http://www.cricketaustralia.com.au/about/our-strategy
About MuxIP
MuxIP is a global leader in powering the rapidly growing TV business model centered on Free Ad-Supported Streaming Television (FAST). The company’s patented, cloud-based SaaS technology offers intuitive and powerful tools that allow content owners and media companies to create, monetize and distribute FAST linear channels on the leading distribution platforms. MuxIP’s patented solutions seamlessly automate every facet of ad-supported streaming by simplifying content preparation, channel scheduling, live event streaming and all of the core components of dynamic video advertising while enabling best-in-class monetization and distribution. Connect with MuxIP on LinkedIn, Facebook, Twitter and at MuxIP.com.
