MADRID | April 13, 2023, Mirada, provider of cutting-edge products and services for digital TV services, is proud to announce an important deployment in partnership with leading video streaming provider Broadpeak.
The partnership sees both companies working together for telco giant izzi Telecom, part of Televisa Group and the second biggest player in the Mexican market, to replace izzitv’s origin servers and take their content delivery to the next level with a bespoke on-premises solution for its video platform.
Mirada’s Iris solution was first deployed for izzi Telecom in 2016 to launch the izzitv viewing experience. Since then, it has taken subscriber loyalty and engagement one step further to become Mexican viewers’ favourite TV service, in large part thanks to the Iris ecosystem of apps enabling operators to offer a hyper-personalised user experience with full control of their platform’s content promotion and curation, advertising strategies and micro-targeting, as well as the possibiliy to craft tailored interfaces based on user preferences. Most recent developments have included one of the biggest deployments of Android TV in Latin America and the successful integration of all premium content providers, positioning izzi as the leader of content super-aggregation in the region.
Broadpeak’s BkS350 Origin Packager, BkS400 Shield Caches and BkM100 Video Delivery Mediator, enable izzi Telecom’s content delivery to bring viewers their favourite content on any type of screen. With its just-in time packaging feature and a built-in cache mechanism, BkS350 reduces the need of encoding and storage resources for izzi Telecom and provides a high throughput capacity generating important savings.
With this partnership, Mirada and Broadpeak solidify the seamless integration of their technologies to empower a Tier I telco in futureproofing its video delivery and consumption offering to millions of subscribers.
Broadpeak CEO, Jacques Le Mancq, commented: “We are very pleased that the easy integration and great collaboration with Mirada allows izzi Telecom, a major Mexican operator, to bring a compelling experience to their subscribers.”
Mirada CEO, José-Luis Vázquez, commented: “We are proud of the results of this partnership, as we add another successful collaboration to our vast track record of working with leading technology partners to offer the most advanced integrated solutions to our customers. We strongly believe that bringing together Broadpeak’s superior technology with Mirada’s award-winning Iris solution will elevate the viewing experience of its subscribers and further strengthen izzi’s position in Mexico.”
About Mirada
Mirada is a leading provider of integrated software solutions for telcos, TV operators, broadcasters and video streaming services worldwide. Led by founder and CEO José Luis Vázquez, the Company prides itself on being a pioneer in the world of digital TV for over 20 years. Mirada’s core focus is empowering its customers to respond to consumers’ ever-growing global demand for digital content, offering a complete suite of end-to-end modular products across multiple devices with innovative state-of-the-art UI designs.
Mirada’s multiscreen technology, acclaimed for satisfying even the most demanding audiences, has been deployed by some of the biggest names in the telco world, including Televisa, Telefónica, Sky, Virgin Media, and the BBC. Headquartered in London, Mirada has commercial representation across Europe, Latin America, and Asia and operates technology centres in the UK, Spain, and Mexico. For more information, www.mirada.tv.
About Broadpeak
Broadpeak designs and manufactures video delivery components for Content Providers and Network Service Providers deploying IPTV, Cable, Satellite, OTT, and mobile services. Its portfolio of solutions and technologies powers the delivery of movies, television programming, and other content over managed networks and the internet for viewing on any type of device. The company’s systems and services help operators increase market share and improve subscriber loyalty with superior quality of experience. Broadpeak supports all of its customers worldwide, from simple installations to large delivery systems reaching capacities of several million simultaneous streams. For more information, www.broadpeak.tv.