MEDIAGENIX white paper: Content Lifetime Value is the key currency of success in the multiplatform era

Brussels. June 10, 2022 – The newly released white paper by MEDIAGENIX, ‘Changing the B in BMS for the multiplatform era’, defines Content Lifetime Value as the critical currency of success in the multiplatform era. The white paper states that a lean machine should manage Content Lifetime Value with capabilities that extend far beyond the functionality of the traditional Broadcast Management System. 

The white paper starts with a reflection on a fact from everyday life: the exact personalized pair of shoes you order online today can be delivered to your doorstep within 24 hours. Without shipping costs. Have you ever asked yourself why this ‘brick and mortar’ supply chain in e-commerce seems to be smarter and smoother than current content supply chains in the media industry?

Drawing a parallel with e-commerce, we dive into the origins of Lean thinking and the reasons why media companies are gradually starting to embrace the value of Lean, Agile and Just-in-Time principles and the very concept of a supply chain that involves the whole organization as one organism.

Media companies need to adopt lean supply chain best practices and enable data-driven collaboration across the entire organization. Data flows should, in fact, close the loop between the organization’s strategic, operational, and execution level. 

The resulting empowerment of the entire organization will create the agility to secure and extend the competitive market position. Without this empowerment, the operational costs of managing multiple platforms and business models will quickly spiral out of control.

In the evolving multiplatform, multiformat and multilanguage reality of the fragmented viewer market, the traditional Broadcast Management System has reached its limits when it comes to maximizing the return on content investments. In this new reality, media companies need an industry-specific Business Management Platform to measure, control and master Content Lifetime Value as a critical business metric.


MEDIAGENIX ranks among the top tech vendors in the international media industry with M&E Business Management Platform WHATS’ON. Over 150 media companies across the globe rely on WHATS’ON to achieve a lean content supply chain with streamlined content, rights, and planning workflows that are unified for all delivery platforms, including VOD and Linear.

Clients include OTT streamers and VOD platforms, public and commercial radio & TV stations, telcos, live sports events rights holders, and video service providers. Together they manage and enable content curation for more than 2,500 channels and services worldwide. WHATS’ON enables them to offer the right content at the right time to the right audience on the right device through whichever platforms and delivery methods and with whatever mix of business models best suited to achieve their aims. The bottom line of continuous innovation is always to help clients engage target audiences, contain costs and maximize content ROI. More than 250 employees work at MEDIAGENIX from offices in Europe, America, Asia, and Australia.

More information about MEDIAGENIX at

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