Sunrise, Florida-April 6, 2023 – At this year’s NAB Show in Las Vegas, the MEDIAGENIX team will showcase how media companies can engage more viewers across more platforms without hitting the brick wall of spiraling costs, complexities, and legal risks.
Highlights include:
- BeBanjo: the best-of-breed SaaS solution for VOD planning and scheduling (for streaming and broadcasting), integrated with WHATS’ON.
- The WHATS’ON Media Business Management Platform: combining the power of VOD and linear delivery methods, integrating the best of both worlds with unified workflows.
- The powerful capabilities of WHATS’ON to launch additional FAST streaming channels in a day and manage them with minimized effort.
Multiplatform audience engagement: Pandora’s box of complexities?
Emmanuel Müller, Managing Director MEDIAGENIX Americas, said: “The need to go multiplatform and meet changing viewer behavior can quickly open a Pandora’s box of complexities. Sequential workflows that may have worked perfectly well in traditional broadcasting create costly bottlenecks. Technology and functionality unsuitable for the new purposes end up laden with bolt-ons and workarounds. Data silos obstruct collaboration and insightful decisions. Overall, too many repetitive operations are carried out manually on generic tools such as Excel, requiring re-entry of data with all the extra work and errors that entails. The result: many organizations are weighed down with waste, friction, and overstretched employees that would rather put their talent to value-adding use.”
At NAB Show 2023, MEDIAGENIX will present a future-fit approach to cross-platform audience engagement with optimized multiplatform efficiency, cross-functional collaboration, and content monetization. Whether streamers and broadcasters want to explore new revenue channels and various business models with VOD, FAST, or VOD and linear combinations, they will be able to do so in a cost-effective, agile, and smart way, scaling up or down as they go. All the capabilities are there to transcend organizational silos and automate for maximum return on content investment.
SaaS with the S of scalable
WHATS’ON and BeBanjo offer the SaaS solutions for a lean and data-driven content supply chain with a unique combination of industry best practices, adaptability, configurability, scalability, openness, and interoperability. No big bang approach; a gradual roll-out or incremental steps will do nicely.
This enables the multiplatform growth of streamers, the digital transformation of broadcasters, and the agile future of any media company that needs a sound return on their investment in content, whether through linear programming or any VOD under the sun.
About MEDIAGENIX
MEDIAGENIX is a top tech vendor in the international media industry with the WHATS’ON Media Business Management Platform and BeBanjo, the best-in-class cloud-native SaaS solution for VOD planning and scheduling.
Over 180 media companies across the globe trust the MEDIAGENIX products to streamline their content, rights, and planning workflows and create a standardized process across their entire content supply chain based on industry best practices. They gain control, efficiency, and agility, reduce operational costs, and maximize Content ROI.
While WHATS’ON is known for offering the richest and most proven functionality for linear planning and scheduling, BeBanjo is the leading VOD-first solution. Together they meet in one unified, highly efficient workflow.
With WHATS’ON and BeBanjo, customers enjoy the widest choice of agile, flexible, and rapidly evolving media business management software ranging from a fully integrated enterprise solution to dedicated SaaS solutions and task-oriented, collaborative web apps. This enables them to offer the right content at the right time to the right audience on the right device, through whichever platforms and delivery methods and with whatever mix of business models best suited to achieve their aims. With one source of truth, touchless operations, and actionable intelligence, they can optimize cross-department collaboration, operational efficiency, cross-platform audience engagement, and content monetization.
MEDIAGENIX customers cover the full spectrum of media operators, ranging from broadcasters and content owners who are increasingly monetizing their content through a variety of new distribution channels and business models, to platform operators, aggregators, and the FAST and VOD-first streaming market.
More than 300 MEDIAGENIX experts work from offices in Brussels, Sunrise (Florida), Bangkok, London, Madrid, Skopje, Singapore, and Sydney.
