Lionsgate and DirecTV have announced the launch of a new premium entertainment channel, the Lionsgate Collection, bringing a custom-curated lineup of movies and TV shows to audiences across the United States. This new partnership will deliver the Lionsgate Collection to all DirecTV customers, whether they use satellite services, streaming, or MyFree DirecTV the company’s Free Ad-Supported Streaming TV (FAST) platform. The move taps into Lionsgate’s expansive content library to offer viewers a unique and dedicated entertainment destination.
The Lionsgate Collection channel will feature a hand-picked selection from Lionsgate’s vast portfolio of over 20,000 titles, ranging from acclaimed television series to blockbuster films. TV classics such as Weeds and Nurse Jackie, as well as popular films including Now You See Me and The Expendables, are just a few examples of the content viewers can expect.
The channel is set to launch in the coming weeks and will be programmed directly by Lionsgate, ensuring a high-quality, story-driven experience designed to cater to varied tastes across DirecTV’s customer base.
The collaboration marks a significant step in both companies’ strategies to deliver premium, on-demand content in a crowded media landscape. Lionsgate aims to unlock the full value of its extensive library by creating custom channels that meet viewers where they are, while DirecTV continues to broaden its appeal with exclusive and differentiated content offerings.
Amy Leifer, Chief Advertising Sales Officer, DirecTV, said, “Lionsgate is a powerhouse of bold storytelling and unforgettable entertainment, and this is a unique opportunity to work together on an exclusive curated channel that highlights the best titles in their vast collection. Together we have an extraordinary opportunity to connect brands with premium storytelling and passionate viewers in powerful new ways.”
Jim Packer, President, Worldwide Television Distribution Group, Lionsgate, said, “We’re pleased to join with DirecTV in a first-of-its-kind partnership to launch Lionsgate Collection, a proprietary channel drawing upon our vast film & television library to deliver premium content across DirecTV’s entire suite of platforms. By combining world-class content with DirecTV’s advertising expertise and market clout, this is an important step forward in executing our strategy of unlocking the full value of our library with bespoke offerings that touch every part of the media ecosystem.”
The inclusion of Lionsgate Collection on DirecTV’s MyFree DirecTV FAST platform is particularly noteworthy, as it reflects the growing industry trend toward ad-supported streaming models. These platforms provide free access to content, supported by advertising revenue, offering a cost-effective way for viewers to enjoy premium entertainment.
Furthermore, this launch allows advertisers to engage with high-quality content and targeted audiences, opening new monetization pathways for both companies. With DirecTV’s advanced advertising capabilities and Lionsgate’s content strength, the channel is expected to offer not just entertainment but also strong commercial value.
In an increasingly fragmented media environment, the Lionsgate-DirecTV partnership seeks to make content discovery easier and more enjoyable. By curating a dedicated space for some of Lionsgate’s most loved titles, the companies aim to provide a seamless, premium viewing experience that stands out amid the growing competition in the streaming space. This initiative is expected to attract both loyal fans of Lionsgate properties and new viewers exploring diverse entertainment options.