The official streaming platform for the Tata IPL, JioCinema, achieved record-breaking viewership and engagement figures concluding a remarkable season of the cricket league.
The platform attained a remarkable milestone during the IPL 2024 season, by reaching 26 billion views, reflecting a significant 53% surge compared to the previous year. With an impressive accumulation of over 350 billion minutes of watch time, JioCinema’s second season of streaming the IPL witnessed a notable increase. According to the company, viewers spent an average of 75 minutes per session, compared to the 60 minutes observed last year.
Furthermore, witnessing a growth of over 38% and reaching a total audience of over 620 million viewers, JioCinema experienced a notable expansion in its viewership this season. The substantial rise in viewership was attributed to the introduction of various features, including multi-cam options, 12 language feeds, 4K viewing capabilities, as well as immersive AR/VR and 360-degree experiences.
Notably, with over 113 million viewers tuning in to the inaugural night of the IPL 2024 season, resulted in a 51% surge in viewership compared to the opening night of the preceding season. The platform registered a total of 590 million video views and accumulated 6.6 billion minutes of watch-time on that particular day.
Viacom18 spokesperson said, “We conclude the Tata IPL 2024 with a promise to continue to redefine the way sports is consumed in India. The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated. We would also like to thank our partners, sponsors, and stakeholders who have shared our vision as we remain on course to make JioCinema the most sought-after platform.”
JioCinema elevated the opening match presentation by featuring six major consumer brands—Dream11, Charged by Thumbs Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank—who launched their IPL campaigns within the first six overs of the opening game under the new JioCinema Brand Spotlight initiative this season. The platform had attracted a record 28 sponsors and over 1400 advertisers by the season’s end.