Japan Rugby Football Union chooses M2A Media to transition its live video workflows to the cloud

Governing body for rugby in Japan, JRFU, on-boards M2A CONNECT & M2A LIVE CAPTURE as it looks to automate and optimise live video workflows in the cloud

London, 19th January 2023:  M2A Media, leading innovators in cloud-based video solutions, today announced that The Japan Rugby Football Union (JRFU) has chosen M2A Media to transition its live video workflows to the public cloud.

JRFU is the governing body for rugby union in Japan, organising all domestic and international matches for the Japanese national team.  Following a decision to move its media workflows to AWS Cloud, while adopting AWS Media Services, the union sought help from M2A Media to manage and optimise its use of cloud infrastructure.  The live capture of video streams was also a priority, in order to service JRFU affiliates with valuable match content rapidly after the events.

M2A Media proposed a combined offering of its live IP transport product, M2A CONNECT, along with live capture feature, M2A LIVE CAPTURE and managed operations service, as a comprehensive solution to JRFU’s requirements.

M2A CONNECT is deployed by JRFU to manage the transport of its live video streams over AWS Cloud. M2A’s live capture feature then automates the capture of the live video feeds from M2A CONNECT, which are exported for ingest by the JRFU media asset management system and then on to third parties in multiple output formats, as required.

In addition, M2A Operations schedule JRFU events via M2A CONNECT to ensure that AWS Cloud infrastructure is scaled in relation to match times.  M2A LIVE CAPTURE resources are used as and when required based on the event schedule and, on completion of an event, a custom integration invokes the export of the VOD asset to other service providers.  M2A Operations also provide JRFU with pre-event infrastructure provision checks, feed QC, and real-time alerting of transport issues.

Yutaka Muroguchi, Head of Media Business Division at JRFU, commented, “Our objective was to be fully up and running in the cloud prior to season kick off, so as to optimise costs and future proof our broadcast workflows.  We have been extremely impressed by the solution that M2A proposed to meet our needs and the fact that they were able to deploy it and get us up and running so quickly.  Our transition to the cloud has been seamless and we thank the M2A team for its expertise and continued support.”

Marcus Box, Founder, and CEO, M2A Media, added, “It has been great to work with JRFU on the transition of their important broadcast workflows to public cloud.  We are delighted that they have been able to experience the benefits that our service brings so quickly, and we look forward to a long relationship with the team in Japan as they continue to explore cloud-based video technologies and future possibilities.”

To learn more about M2A Media visit www.m2amedia.tv

About M2A Media

M2A Media is a cloud media services company with software engineering at its core. We help rights owners and broadcasters distribute their live and on-demand video. Our approach is to build innovative software tooling on top of AWS Media Services enabling efficient operational delivery.

We’re all about embracing the power of the cloud for video distribution and cost-effective, flexible workflows. We have that rare mix of savvy software engineering and bullet-proof operational support. It is this combined expertise that places us at the forefront of innovation in cloud-based video delivery.  Our products are trusted by global broadcasters and sports rights owners including ATP Media, DAZN, BritBox, ITV, and Channel 4. www.m2amedia.tv

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