Israeli Basketball Association is the First Basketball Association to Equally Cover Men’s and Women’s Competitions 

Pixellot will support the IBBA in covering 1,200 games across eight leagues 

Tel Aviv, Israel, October 13, 2022 – Pixellot, the world’s leading provider of AI-Automated™ video and data solutions, and the Israeli Basketball Association (IBBA) today announced the expansion of their strategic partnership. Under the new agreement games from four women’s leagues will be automatically produced and streamed on the association’s ibasketball TV platform. In addition, Pixellot will become an official sponsor of the Israeli youth basketball leagues. 

The IBBA will become the first basketball association in the world to equally cover men’s and women’s basketball across eight leagues, including the first and second division, as well as the under-19 leagues and cup competitions.  

Women’s basketball in Israel has consistently grown in recent years, with national and first division games regularly broadcast on television. The additional coverage will further expand the popularity of women’s basketball making 50Israeli women’s and girls’ teams accessible free of charge for basketball fans anywhere.  

“We look forward to replicating the success we’ve had in covering the IBBA’s national men’s and youth leagues, strengthening all our players with access to stats and video breakdowns and making their games universally available to all,” said IBBA Chairman Amiram Halevi. “We aspire not only to remain on the forefront of technology but to offer all our players an equal opportunity. We are happy to offer our fans more than 1,200 live games from this season onwards.” 

Similar to what has been available to the men’s competitions, Women’s teams across Israel will now be able to benefit from automated game production, highlights, rich graphics, live commentary, and sponsored ad placements. Pixellot’s Analytics platform VidSwap will offer statistics and video breakdown immediately after the games. 

“We are proud to expand our cooperation with this visionary governing body that shares our sports democratization spirit,” said Pixellot CEO Alon Werber. “Following two successful seasons, which saw tremendous growth in viewership, we are not only excited to add more women’s leagues to the platform, but also to become an official sponsor of the youth leagues.”  

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The Basketball Association includes 2,360 teams consisting of 35,000 female and male players of all ages. The association also includes various special projects, such as the Arab Sector Project, for improving the basketball level among girls and women in the Arab community, the Excellence Academy for Women at the Wingate Institute, and Excellence Centers across the country, for boys and girls. 

For more information, visit: 

About Pixellot 

Founded in 2013, Pixellot is the world’s largest producer of live sports content. Pixellot pioneered the concept of automated sports production solutions as an affordable alternative to traditional video capture, production, and distribution systems for professional and semi-professional sports events. In 2019 Pixellot acquired VidSwap, a leading sports analytics platform serving thousands of teams. Today Pixellot’s AI-Automated technology solutions streamline production workflow by fully automating live sports capture, distribution, analysis, and monetization of over 150,000 games per month from +70 countries across the globe.  For more information, visit 

About Israel Basketball Association 

 Founded in 1934 the Israel Basketball Association is the official organization of professional basketball in Israel. The organization oversees the regulation of the sport, team and player registration, rules of the game, various official (such as referees and statisticians) certification, and the National team. It is responsible for sanctioning official leagues at various levels, issuing league schedules, and certifying match results. The IBA also handles associating with international bodies such as FIBA and Euroleague Basketball. 

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