Integral Ad Science Expands TikTok Partnership for Brand Safety Measurement to 23 New Markets

SINGAPORE– June 15, 2023Integral Ad Science (IAS) has expanded its partnership with TikTok, offering its Total Media Quality brand safety and suitability measurement product to advertisers in 23 new markets. This collaboration further solidifies IAS’s deep relationship with TikTok, adding to the seven countries where brand safety and suitability measurement went live in October 2022. The comprehensive coverage reflects TikTok’s worldwide popularity and marketers’ demand for actionable data to maximize their advertising ROI.

Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, emphasizes the platform’s commitment to a safe environment and states,

“We are excited to expand our partnership with IAS and offer brands best-in-class reporting in dozens of languages and countries, ensuring video-level transparency.” This expansion strengthens transparency and confidence in TikTok’s ability to present brand messages in safe and suitable environments.

integral ad science partnership with TikTok

IAS’s Total Media Quality for TikTok employs advanced AI technology for frame-by-frame video content analysis, including images, audio, and text, providing marketers with deep insights. This level of granularity allows effective monitoring of media buys on TikTok, ensuring ads appear alongside brand-safe and suitable content.

Lisa Utzschneider, CEO of IAS, highlights the power of Total Media Quality for TikTok, stating,

“Our AI-driven technology analyzes video content with extraordinary depth, giving advertisers unmatched insights to run effective campaigns.” This expanded partnership reaffirms advertisers’ trust in IAS for delivering impactful results.

IAS’s Total Media Quality brand safety and suitability measurement is now available in Argentina, Brazil, Chile, Colombia, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Peru, Philippines, Poland, South Africa, Spain, Sweden, Taiwan, Thailand, Turkey, and Vietnam.

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These additions complement the existing markets where IAS and TikTok have partnered for brand safety and suitability measurement, including Australia, Canada, France, Germany, Singapore, the United Kingdom, and the United States.

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