Disney+ Hotstar has become the first streaming platform to offer live sports in Dolby Vision in India and the first to stream cricket in Dolby Vision worldwide. According to the company, the ongoing ICC Men’s T20 World Cup 2024, including all India matches, the Super 8s, semi-finals, and finals, will be streamed live in Dolby Vision on Disney+ Hotstar.
Mukund Acharya, Head of Engineering, Disney+ Hotstar, said, “India is a country that lives and breathes cricket, and it is our endeavour to consistently make their viewing experiences more immersive. We are delighted to introduce Dolby Vision for our Premium-only users to experience the ICC Men’s T20 World Cup 2024 on their screens like never before. Our collaboration with Dolby marks a significant step for sports streaming in India, and sets a new precedence towards our efforts in offering the best in entertainment and technology.”
Notably, by delivering sharper contrast and richer colors, Dolby Vision provides an immersive visual experience, allowing users to notice more details. For Disney+ Hotstar’s premium-only subscription, this enhancement is anticipated to become a unique selling proposition (USP). Furthermore, the company asserts that this update will enhance the viewing experience for cricket fans and will allow users to enjoy each moment of the game with lifelike colors, sharp contrast, and richer details provided by Dolby Vision.
Additionally, only Premium subscribers of Disney+ Hotstar will have the opportunity to experience the ICC Men’s T20 World Cup 2024 in Dolby Vision and will be available exclusively on select 4K-enabled Smart TVs that support Dolby Vision.
Karan Grover, senior director – commercial partnerships IMEA Dolby Laboratories said, “We are excited to collaborate with Disney+ Hotstar to bring Dolby Vision to live sport streaming for the first time in India. This ICC Men’s T20 World Cup 2024, Disney+ Hotstar subscribers can experience how the game comes alive in Dolby Vision, pulling you deeper into the action. This collaboration marks a significant achievement in delivering the future of cricket viewing to audiences.”