Partnership aims to deliver performance-oriented, scalable, and rich user experiences to the subscribers across the globe
New Delhi, 28 December 2022: TO THE NEW, a digital transformation and product engineering service provider, announces its partnership with IL Globo TV. With this collaboration, TO THE NEW will leverage its deep expertise in OTT, digital & technical capabilities, and innovation ecosystem to design and build IL Globo TV’s OTT services for the global markets.
IL Globo TV will be using TO THE NEW’s rich and flexible OTT Solution, VideoReady, to launch its OTT services in multiple geographies, including Australia, New Zealand, Asia, Africa, parts of Europe, and South America. Additionally, the platform will be accessible on more than eight devices, including mobile, web, and connected TVs.
VideoReady is a framework of rich, flexible, and extendable solutions for branded OTT platforms, providing a faster time-to-market, reduced risk, and lower cost of ownership. It primarily provides OTT solutions for experience-oriented OTT apps across connected TV devices.
“We are pleased and proud to partner with IL Globo TV in their exciting journey to provide one of the best OTT experiences to their target users,” said Manish Sinha, Vice President & Business Head – OTT Solutions & Services, TO THE NEW. “This partnership will allow TO THE NEW to bring its extensive knowledge in OTT platforms and its cutting-edge tech capabilities to IL Globo TV, enabling them to create differentiated experiences for their subscribers” he added. Julius Larobina, Managing Director, IL Globo TV said, “ILGlobo TV has been dedicated to providing information and news to the Italian community across Australia for more than 60 years. With print, radio, and online, the natural extension was to move into the world of video. As content becomes multi-platform, we are constantly pushing the envelope to provide an enriched viewing experience and expand our services across multiple geographies. With our partnership with TO THE NEW, we aim to take OTT services to our target audience and provide them with unique content and differentiated experience on the device they want.”
About TO THE NEW
TO THE NEW is a digital technology company that designs, builds, & runs digital products and platforms for enterprises, SaaS, and consumer tech companies.
With its strong experience in the Media & Entertainment sector, TTN provides advanced solutions and services across the media value chain to its customers, including Pay-TV Operators, Broadcasters, Studios, Distributors, and top pure-play OTT players. Founded in 2008, TO THE NEW is one of the fastest-growing companies in the IT industry. Our passionate team of 2000+ “Newers” is spread across our delivery centers in Delhi, Dehradun, Dubai, NYC, Singapore, and Sydney. TO THE NEW is a 7-times winner of the prestigious Great Place to Work award since 2015.
About IL GloboTV
IL GLOBO TV was launched to serve Italians abroad with an unparalleled video platform on any device and wherever they are. IL Globo newspaper, founded in 1959 to serve the information needs of Italians abroad, has grown to be a multimedia company with print, radio, online, and television.
ILglobo.com publishes daily, in both Italian and English, and serves to keep the Italian community up to date with the latest news, analysis, and commentary across a wide range of news categories. With its launch into South America, ilglobo.com will also soon include a coverage in Spanish to serve the second and third generations in Latin America. Leveraging the power of AI, OTT platforms are creating hyper-personalized experiences for their viewers. As the technology develops and new opportunities to delight customers become more evident, the future will include more sophisticated uses of AI in streaming media.
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