Geneva, July 3, 2023 – The 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples, Italy, will provide a unique platform to present and discuss the latest developments in the connected TV industry. The HbbTV Association, which co-hosts the event with Comunicare Digitale, an Italian association for the development of digital television, is inviting industry executives and experts to address the top-level audience as speakers in the conference programme.
“The annual HbbTV Symposium is an excellent opportunity to meet, learn, discuss and explore the key trends of the fascinating space of interactive TV. Your thoughts on current developments, new products and services and future trends will be heard by a qualified and hungry audience! I would therefore like to encourage you to respond to the Call for Speakers and share your proposals for contributions with us,” said Vincent Grivet, Chair of the HbbTV Association.
The HbbTV Symposium 2023 on November 28 is open for speakers on the preferred topics below, particularly when supported by experiences gained from providing real-world services. Submissions on other topics can also be considered.
For the first time in HbbTV, the second day of the event will be an “unconference” format where the schedule is defined on the day by those present. Proposals for topics for which there’s no room on the first day can always be re-proposed for the “unconference”.
Preferred Topics
• Reviews of HbbTV service deployments in different markets and countries; looking ahead
• Using hybrid broadcast and broadband to improve viewers’ choice and experience from the perspectives of:
– Consumers and/or consumer organisations
– TV and other device manufacturers (e.g. supporting multiscreen services, companion/second screen)
– Operators and Service Providers
– Broadcasters (both public service and commercial)
– Regulators, National governments and/or European organisations
• Targeted Advertising/Addressable TV ads and other means of monetising the hybrid approach to television:
– Market trends and the appetite for addressable advertising including Broadcast ad substitution
– Client-side and server-side ad substitution
– Watermarking-based ad substitution
– Implementations, use case examples, experiences, future developments, major challenges
– Benefits of standards-based TA (opposed to proprietary solutions)
• HbbTV Operator Application (HbbTV OpApp):
– Explanation, implementations, best practices, specification updates
– New deployments
• Content Media Security, rights management, and content protection in hybrid TV services:
– DRM issues and solutions
– Examples, services and solutions using DRM into the HbbTV/DVB-I environment
• HbbTV and DVB-I:
– Parity/equivalence between DVB-DASH services and broadcast services
– DVB-I as an OpApp
– Trials, deployment, examples
• HbbTV best practices:
– Voice-Control and navigation with HbbTV
– Content discovery services
– Application development and device certification
• The future for HbbTV: market trends and future directions:
– AI
– FAST Channels
– Cloud services
– The Metaverse
If you would like to speak at the HbbTV Symposium 2023, you are welcome to send us an outline of your proposed presentation through this online form by August 31, 2023. Please provide the title, an abstract (max. 200 words), a speaker’s biography (max. 150 words) and a speaker’s photo.
The HbbTV Symposium and Awards 2023 targets platform operators, broadcasters, advertisers and adtechs, standards organisations and technology companies, offering first-hand insights into the latest and most innovative services available to viewers, operators and advertisers.
The HbbTV Symposium will also host the 6th edition of the HbbTV Awards, featuring a wide range of categories designed to acclaim best practice and excellence in the HbbTV community. Details on the categories and participation will be announced in due course.
The annual key summit of the connected TV industry will take place at the Naples Maritime Station, a modern congress and exhibition centre located in the port area of Naples at the Mediterranean Sea.
Details on the sponsoring packages at the HbbTV Symposium and Awards 2023 and the preceding preview and demo events can be found in the Call for Sponsors.
About the HbbTV Association
Hybrid broadcast broadband TV (or “HbbTV”) is a global initiative founded in 2010 developing a specification enabling the delivery of advanced and interactive TV and entertainment services to consumers through a combined use of both broadcast and broadband networks. The HbbTV specification is developed by industry leaders to improve the video experience of consumers on connected TV sets, set-top boxes and multiscreen devices. The HbbTV specification uses elements of existing specifications from other standards including OIPF, CEA, DVB, MPEG-DASH and W3C. With the incorporation of activities from the Open IPTV Forum (OIPF) in 2014 and Smart TV Alliance in 2016, HbbTV is able to address service providers and technology suppliers for IPTV services as well as the combined scope of broadcast and over-the-top (OTT) services.
HbbTV is organised as a non-profit association registered in Switzerland and has around 80 members which include all global TV manufacturers, the large European broadcasters and TV platforms as well as a vast array of global technology and chipset vendors. More information: www.hbbtv.org
About Comunicare Digitale
Comunicare Digitale was founded in 2003 to promote, communicate and implement new digital technologies and to develop business models generating economic and cultural opportunities. The company specialises in the organisation of awareness-raising B2B activities such as events, conferences, meetings, workshops and training courses where decision-makers meet experts, peers and connect with a large professional network in Europe. The annual flagship event is the European Digital Forum in Lucca, Italy, which celebrates its 20-year anniversary in 2023. More information: www.fed2023.com