HbbTV Symposium 2023 to focus on Targeted Advertising, DVB-I and innovations

Geneva, October 23, 2023 – The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxesis pleased to unveil the conference programme of the HbbTV Symposium and Awards 2023. The annual key summit of the connected TV industry will take place on November 28-29 in Naples, co-hosted with Italian digital TV association Comunicare Digitale.

The conference, moderated by Annamaria Spera (Kineton) and Julian Clover (Broadband TV News), will be opened by HbbTV Chair Vincent Grivet and Andrea M. Michelozzi, President of Comunicare Digitale. HbbTV Vice-Chair Jon Piesing will provide a specification update, followed by a keynote from Paul Gray (Omdia) on developments in the global TV market. Panels and round tables will focus on new applications, services and distribution methods enabled by HbbTV, the role of HbbTV in DVB-I rollouts and the current state of HbbTV-based Targeted Advertising. A keynote by Laura Aria, Commissioner of Italian media regulator AGCOM, will close the first day.

The second day will, for the first time, feature an unconference at which the participants will decide on the agenda and topics, actively shaping and driving the discussions and conclusions. Ideas for unconference sessions are being collected via an online platform: all HbbTV Symposium participants are invited to submit the topics and questions of most interest to them and which could form the basis of a session at the unconference.

The  HbbTV Symposium and Awards 2023 will take place at the Naples Maritime Station, a modern congress centre in the port area of Naples at the Mediterranean Sea, providing an excellent base for participants, sponsors and networking.

“The essential role of HbbTV in Targeted Advertising solutions and in the first DVB-I deployments underlines the commitment of Europe’s major broadcasters in the HbbTV specifications, enabling new revenue sources and innovative applications. The conference as well as the new unconference at this year’s HbbTV Symposium and Awards will provide a great opportunity to discuss new developments, services and challenges among the industry’s top-level executives and experts,” said Vincent Grivet, Chair of the HbbTV Association.

The HbbTV Symposium 2023 will also host the 6th edition of the HbbTV Awards, featuring a wide range of categories designed to acclaim best practice and excellence in the HbbTV community. The prizes will be awarded at a prestigious ceremony in the evening of the 1st conference day, November 28.

Details on the HbbTV Symposium and Awards 2023, conference speakers, event venue, recommended hotels, sponsors and media partners can be found at www.hbbtv.org/11th-hbbtv-symposium-and-awards-2023/.

About the HbbTV Association

Hybrid broadcast broadband TV (or “HbbTV”) is a global initiative developing a specification enabling the delivery of advanced and interactive TV and entertainment services to consumers through a combined use of both broadcast and broadband networks. The HbbTV specification is developed by industry leaders to improve the video experience of consumers on connected TV sets, set-top boxes and multiscreen devices. The HbbTV specification uses elements of existing specifications from other standards including OIPF, CEA, DVB, MPEG-DASH and W3C. With the incorporation of activities from the Open IPTV Forum (OIPF) in 2014 and Smart TV Alliance in 2016, HbbTV is able to address service providers and technology suppliers for IPTV services as well as the combined scope of broadcast and over-the-top (OTT) services.

HbbTV is organised as a non-profit association registered in Switzerland and has around 80 members which include all global TV manufacturers, the large European broadcasters and TV platforms as well as a vast array of global technology and chipset vendors. More information: www.hbbtv.org

About Comunicare Digitale

Comunicare Digitale was founded in 2003 to promote, communicate and implement new digital technologies and to develop business models generating economic and cultural opportunities. The company specialises in the organisation of awareness-raising B2B activities such as events, conferences, meetings, workshops and training courses where decision-makers meet experts, peers and connect with a large professional network in Europe.

The annual flagship event is the European Digital Forum in Lucca, Italy, which celebrates its 20-year anniversary in 2023. More information: www.fed2024.com

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