NEW YORK and LOS ANGELES, December 4, 2023—Latino-owned Fuse Media, the global leader in representing inclusion in entertainment, continues its international expansion with the launch of its purpose-driven streaming service Fuse+ on Tata Play Binge, India’s largest OTT app aggregator.
The announcement follows recent launches on Roku and Prime Video in the U.S., and the return of hit series Big Freedia Means Business, that saw Total Minutes watched in 3Q23 increase more than tenfold versus 3Q22. This growth builds off a distribution base that also includes Comcast’s Xfinity X1 and OTTPlay in India.
Launched in 2021, Fuse+ features over 500 hours of original scripted and unscripted programming, Emmy, and Peabody award-winning documentaries, and films that motivate and elevate young, culturally diverse viewers.
“With a programming slate that serves as an entertainment destination for so many viewers, partnering with Tata Play Binge was a natural fit for Fuse Media as we continue our global expansion,” says Miguel Roggero, Chairman and CEO of Fuse Media. “Fuse+’s library is made up of vibrant, culturally diverse stories, and we’re thrilled to introduce our empowering original programming to Indian viewers.”
Fuse+ is represented by Brandwith, a premier representative and distribution company in the Asia Pacific Region.
Fuse+ will join the band of 27 other popular OTT platforms on Binge Viewers can enjoy all 27 apps on large-screen connected devices through Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick, and www.TataplayBinge.com.
About FUSE MEDIA
Fuse Media is a Latino-owned, global entertainment company, and the leader in creating and distributing inclusive, purpose-driven stories and experiences for and with culturally diverse young adults. With a portfolio of award-winning original content and a growing global footprint, Fuse Media strives to authentically reflect the world of its young and diverse audience, pioneering a multicultural and creative destination. The Fuse Media family includes linear channels Fuse and FM (Fuse Music); subscription streaming service Fuse+; a rapidly growing suite of internationally distributed DEI-focused FAST Channels; Fuse Studios, its in-house production arm; Ignition Studios, a specialized production company defining the future of inclusive content; as well as a growing branded content and live events business. To learn more, visit FuseMedia.com.
