Fox Corporation is officially entering the direct-to-consumer streaming space with a new service called Fox One, set to launch before the upcoming NFL season. The company announced the new platform on Monday, positioning it as a go-to destination for viewers who never signed up for traditional cable often referred to as cord-nevers.
This new offering will combine live and on-demand content from several of Fox’s top brands, including Fox News, Fox Business, Fox Weather, and FS1. Viewers can expect a combination of live sports, breaking news, and entertainment programming all in one place. While the exact pricing has yet to be revealed, Fox made it clear that this new service won’t come cheap, at least not in comparison to cable.
Fox Corporation CEO Lachlan Murdoch addressed concerns about pricing during the company’s earnings call, noting that Fox One is not designed to replace cable subscriptions but to appeal to a different audience.
Lachlan Murdoch, CEO, Fox Corporation, said, “We do not want to lose a traditional cable subscriber to Fox One.”
He also hinted that streaming bundles with other services are in development.
Fox says that Fox One will use “advanced personalization technology” to tailor the user experience, although specific details about these features are still under wraps. The platform has been built from scratch, with an aim to make it more intuitive and engaging for modern-day streaming audiences.
“We know that Fox has the most loyal and engaged audiences in the industry, and Fox One is designed to reach outside of the pay-TV bundle and deliver all the best Fox branded content directly to viewers wherever they are,” Pete Distad, CEO, Fox One, said.
“We have built this platform from the ground up to allow consumers to enjoy and engage with our programming in new and exciting ways, leveraging cutting edge technology to enhance the user experience across the platform,” he added.
The launch announcement came on the same day Fox reported its quarterly earnings, which were boosted by its broadcast of Super Bowl LIX earlier this year. The event drove advertising revenue past $2 billion, contributing to a total revenue of $4.4 billion for the quarter. Net income stood at $354 million.
With Fox One, the company is joining a growing list of traditional media players pushing aggressively into the streaming space. However, the platform enters a competitive market already crowded with giants like Netflix, Disney+, Max, Hulu, and others. Fox hopes its unique blend of live sports, news, and entertainment, especially staples like NFL and college football will give it an edge in attracting audiences that value live content.
Still, it remains to be seen how Fox One will differentiate itself from its competitors, particularly if its pricing strategy stays close to that of cable bundles. Many cord-nevers left cable behind due to high costs and complicated packages whether they’ll be open to paying similar rates for a streaming alternative is an open question.
About Fox One
Fox One is Fox Corporation’s new direct-to-consumer streaming service, designed for viewers without cable TV subscriptions. It will offer live and on-demand access to major Fox brands including Fox, Fox News, FS1, Fox Weather, and Fox Business. With a focus on news, sports, and entertainment, and enhanced by personalized technology, the platform aims to deliver a premium experience for modern streaming audiences. The service is expected to launch before the start of the NFL season in Fall 2025.