Endemol France partners with OKAST to launch its first FAST channels on the market’s biggest platforms
PARIS, France, 19 September 2022 – A subsidiary of the Banijay Group, world leader in audiovisual production and producer of iconic programs such as “Star Academy”, “Secret Story” and “Master Chef”, Endemol France has chosen the French solution OKAST Channels to launch its first channels on the largest FAST platforms on the market.
Convinced by the relevance of this new distribution and monetization method, Endemol France has selected the OKAST Channels solution provided by OKAST. Its modular, cloud-based playout, transcoding, and ad insertion solution appeared to be the ideal technical solution, along with the support and technological expertise provided by its management team.
OKAST Channels allowed Endemol France to easily create, launch, distribute and monetize these FAST channels in a few weeks.
This new partnership is part of the ambitious strategy of the European consortium FAST4EU, created by OKAST, to develop a European ecosystem to address the FAST market.
OKAST will strengthen its portfolio of channels to offer local audiences in each market content that resonates with their values and culture, thus highlighting the breadth and quality of available European programs.
We are convinced that the potential of FMCG is enormous and that it is a great way to reach out to the local audience,” said Jean-Louis Dupuis, President of FMCG. We are convinced of the potential of FAST and connected TV and have therefore chosen OKAST Channels, a French and European player, to accompany us in the deployment of our first channels. Thanks to their support and advice, we were able to launch in record time.
Jean-François Rubinstein, Managing Director of Endemol France
Thanks to the launch of these channels with Endemol France, we have reached a new milestone in our strategy of offering FAST channels powered by European media and content providers. We are delighted that our OKAST Channels solution has won over Endemol France and that our support has enabled an implementation of transparent, fair, and flexible revenue streams.
Cédric Monnier, CEO of OKAST
About M.E.I Group (OKAST)
Founded in 2013 by industry veterans (formerly Canal +, France Télévision, NewsCorp, Ubisoft, Irdeto, Viaccess), M.E.I. Group builds the cloud-based solution OKAST for key industry players (TV channel, producer, web pure player.
A turnkey solution, OKAST.tv allows to easily deploy streaming and live audio/video platforms and monetize libraries. It provides everything from the streaming architecture, platform, and design to TV and mobile applications, as well as the complete management of payment systems, advertisement and management software including content management, user CRM, and analysis.
OKAST publishes, through its clients, more than 400 platforms worldwide. Among its clients are the SECOM Group, Qwest TV, MCS Extremes, MCS Basket, Good!Movies, Au Nom De la Terre, Allindi, Idance Music, MAIF, Accenture, D-Edge, Secrets d’Histoire, Le Figaro Live, Ciné Prime, Endemol France, Unifrance, Ascot Now, etc.
The company was incubated at TF1 and Audiens, is accelerated at EuraTechnologies and already counts among its clients major American, European, and Chinese media, companies, agencies, brands, TV, web, cinema, and advertising content producers.
About Endemol France
Endemol France is a major player in the creation and production of audiovisual and digital content of all genres and for all screens.
A subsidiary of the Banijay group, the world leader in audiovisual production, it benefits from the power of its catalog of formats and its international distribution network to assert itself as a leader in the flow sector.
Our flagship programs: Les 12 Coups de Midi (TF1), Prodiges (France 2), Les Enfants de la Télé (France 2), Patron Incognito (M6), La Meilleure Boulangerie de France (M6), Lego Masters (M6), LOL : qui rit, sort ! (Amazon Prime), Celebrity Hunted (Amazon Prime), Drag Race France (France.tv Slash), MasterChef (France 2), Star Academy (TF1).
About FAST4EU
OKAST, the SECOM group, Kinostar, and VideoElephant have joined forces to launch the European FAST4EU Consortium. Co-funded by Creative Europe MEDIA, the consortium’s objective is to accelerate the development of the FAST (Free Ad-Supported Streaming TV) model in Europe and to provide a technological and content approach adapted to the European market with the capacity to expand internationally. FAST4EU program welcomes all European players, broadcasters, producers, or distributors of content.
