The Disney+, Hulu, and Max bundle have officially hit the market, bringing Disney’s Disney+ and Hulu services together with Warner Bros. Discovery’s Max. The package is available in both ad-supported and ad-free versions, offering viewers various subscription options.
According to Disney and Warner Bros. Discovery, the new streaming bundle’s ad-supported tier is priced at $16.99 monthly, while the ad-free version costs $29.99 per month.
For comparison, subscribing to all three services separately would cost approximately $26 per month for the ad-supported options, or $20 per month when combining the Disney Bundle (Disney+ and Hulu) with Max. The ad-free versions of these services would cost about $37 per month if purchased individually.
The bundles were previously offered by telecom providers like Verizon or cable companies such as Comcast. However, the streaming competitors Disney and Warner Bros. Discovery recently collaborated in May. Commenting on this trend Netflix said that while it welcomes partnerships with third-party distributors for bundles, it has no plans to collaborate directly with streaming competitors “because Netflix already operates as a go-to destination for entertainment thanks to the breadth and variety of our slate and superior product experience.”
Notably, Disney and Warner Bros. Discovery are banking on the “complementary” content libraries of Disney+, Hulu, and Max to attract and retain subscribers. They believe that this bundled offering will not only reduce subscriber churn but also increase viewer engagement, as the diverse range of content appeals to a wide audience.
WBD CEO David Zaslav said, “We have found that when you bundle together with other content that more people in the family like — on a very basic level — the more often you watch product, the more people in the family that watch the product, the lower the churn.”
On Thursday morning, a marketing campaign titled “The Ultimate Bundle Is Here” launched, featuring teaser clips from popular shows and movies available on Disney+, Hulu, and Max. Highlights included “Only Murders in the Building,” “House of the Dragon,” and “Percy Jackson & The Olympians,” showcasing the diverse content lineup across the three services.