Disney+ Hotstar has launched its latest campaign titled ‘Free For All, Har Match Har Ball’ (Free for All, Every Match Every Ball),with anticipation building for the upcoming ICC Men’s T20 World Cup. The campaign features Kartik Aaryan, as the brand ambassador for Disney+ Hotstar.
Furthermore, the platform is providing a free mobile streaming offer for the upcoming T20 World Cup, thereby providing cricket fans to access the tournament without the need for a subscription.
ICC Men’s T20 World Cup 2024 is set to commence from June 2, 2024, with the first match scheduled between the USA and Canada at 6:00 AM IST. The ninth edition of the tournament features 20 teams competing for glory across 55 games and will be hosted by the West Indies and the USA.
Disney Hotstar spokesperson said, “Cricket holds a special place in the hearts of every Indian, and our mission is to ensure its accessibility to all. Through this campaign, we aim to extend the reach of the sport to every corner of the nation, ensuring that our users can experience every thrilling moment of the ICC Men’s T20 World Cup for free on their mobile devices. We’re thrilled to collaborate with Kartik Aryan once again; his passion for cricket and entertainment perfectly aligns with the spirit of this campaign.”
Additionally, Disney+ Hotstar is preparing to ensure a rewarding experience for both viewers and advertisers alike with the highly anticipated T20 World Cup on the horizon. The platform offers not just match broadcasting but also a strategy aimed at providing advertisers with a distinctive opportunity to connect with an extensive audience in India and beyond.
Rather than adopting a one-size-fits-all approach Disney+ Hotstar distinguishes itself by offering tailored solutions for advertisers. The platform develops customized strategies that align precisely with their unique business objectives through close collaboration with advertisers.
Notably, Disney+ Hotstar provides a self-serve platform for businesses of all scales. With budgets as low as Rs 2 lakh and special rates for first-time advertisers, it’s becoming accessible to everyone. The platform’s real-time reporting offers valuable insights throughout the campaign duration, while end-to-end automation enables streamlined campaign setup in under three hours.
Meanwhile, to drive deeper audience engagement and forge stronger brand connections Disney+ Hotstar offers cutting-edge ad formats designed which include features such as Click to WhatsApp and interactive quizzes/polls. This allows advertisers to captivate viewers and foster meaningful interactions. Additionally, to collect valuable first-party data at a low cost the platform provides a lead-generation tool which enables advertisers to enrich their understanding of their target audience.