The collaborative venture between Disney/ESPN, Fox Corp., and Warner Bros. Discovery to introduce a sports streaming bundle now has an official name called Venu Sports.
Pete Distad, CEO of Venu Sports, said, “We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports fans outside of the traditional pay TV ecosystem can experience an incredible collection of live sports, all in one place. As preparations for the platform continue to accelerate, we are singularly focused on delivering a best-in-class product for our target audience, built from the ground up using the latest technologies to engage and entertain discerning sports fans wanting one-stop access to live games.”
Set to debut in the fall of 2024 Disney, Fox, and WBD in February, unveiled their partnership, introducing a new streaming bundle aimed at reaching consumers who do not subscribe to pay TV. Furthermore, in March, Pete Distad was hired, who has over a decade of experience at Apple and oversaw business, operations, and global distribution for Apple TV+. Distad is based out of the Venu Sports offices in Los Angeles.
Additionally, launch date and pricing details for Venu, have not yet been disclosed. Venu is set to integrate ESPN+ with the linear TV networks of Disney, Fox, and WBD, which includes a wide variety of sports programming like ABC, ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNews, Fox, FS1, FS2, Big Ten Network, TNT, TBS, and truTV.
As part of its launch in the fall, the joint venture has unveiled a new website, venu.com. The site teases “Welcome to the future home of sports streaming. Venu will bring the most sought-after live sports from the top leagues and teams, together in one place. All in a new app built from the ground up for sports fans.”
According to the companies, Venu, pronounced as “venue,” will be accessible directly to consumers through a new app. Additionally, to offer consumers flexibility, subscribers will have the option to acquire Venu as part of a bundle, which may include Disney+, Hulu, or Max.
Venu Sports spokesperson, said, the name “takes inspiration from where live sports lives: the stadiums, arenas, speedways, octagons, courts, rinks, ballparks and more, where fans come to watch and connect with the action.”