DirecTV has revealed its upcoming launch of MyFree DirecTV, a dedicated free ad-supported streaming TV (FAST) platform that will go live in the US on November 15th.
MyFree DirecTV will offer viewers instant access to a curated selection of FAST channels along with an on-demand content library. Additional channels are expected to be added throughout 2025 and beyond. The service will be available nationwide across multiple platforms, including online, mobile devices, and select smart TVs and streaming devices.
Amy Leifer, chief advertising sales officer at DirecTV Advertising, said, “DirecTV envisions a brighter TV future that offers consumers quality content with more choice and more control at the right value. The launch of MyFree DirecTV will do just that. We’re laser-focused on strengthening our investment in this area as we empower our advertising clients to reach new audiences with targeted and contextual solutions and innovative ad formats.”
MyFree DirecTV will feature the integration of DirecTV’s Your TV content aggregation carousel launched earlier this year. Notably, Your TV feature blends users’ favorite channels with their most-watched programming, ensuring personalized content is immediately available as soon as the TV is powered on.
Furthermore, for consumers exploring DirecTV’s offerings, MyFree DirecTV will act as an entry point providing access to a wide range of content genres, including sports, entertainment, kids and family, news, and lifestyle programming.
Additionally, a 20-year industry veteran, Kent Rees, has been appointed General Manager of MyFree DirecTV. In his new role, Rees will oversee the platform’s FAST operations, channel strategy, and the upcoming launch of MyFree DirecTV. Before joining DirecTV, Rees played a key role in expanding Sling Freestream at Sling TV. His extensive experience also includes serving as Chief Marketing Officer and General Manager at FAST Studios, along with leadership roles at Pop TV, Participant Media, and IFC, where he contributed to significant ratings growth.