TelevisaUnivision has partnered with DAZN for Spanish-language broadcasts of the FIFA Club World Cup 2025 in the United States. Spanish commentators will cover 18 matches of the tournament on Univision, UníMas, and TUDN. Both companies will also work on other projects like studio shows and fan engagement marketing.
The broadcasting rights will also include advertising during the event, enabling brands to reach their target audience through sponsorship, live activations, branded social media, and others.
Shay Segev, CEO of DAZN Group, said, “DAZN’s wide-ranging partnership with TelevisaUnivision is an important part of our distribution strategy for the FIFA Club World Cup 2025, and will ensure that every soccer fan in the US can watch the tournament how they want. As well as delivering top-quality programming, we look forward to collaborating on marketing and ad sales, creating an unparalleled offering for brands and audiences alike.”
The tournament starts on June 14 in Miami at Hard Rock Stadium. 32 football clubs comprising of 20 countries will compete in the tournament. The matches will be held in 12 different venues across the country, with the finals being hosted at MetLife Stadium in East Rutherford, New Jersey on July 13.
Olek Loewenstein, President of Global Sports at TelevisaUnivision, shared a similar said, “TelevisaUnivision is committed to serving our audience with the best futbol action. We’re excited to partner with DAZN to bring the FIFA Club World Cup 2025, featuring some of the greatest clubs and players in the world, to millions of Spanish-speaking fans across the country. As soccer continues to build significant momentum in the US, brands will have a unique opportunity to tap into the passion of this sport, bridging sports and culture together to engage with Hispanic consumers.”
This deal is just the beginning of a broader collaboration between DAZN and TelevisaUnivision. Looking ahead, both companies plan to explore additional partnerships, including sublicensing key sports content in 2025 and beyond.