Creative Technology Eases Migration to ST 2110 IP Live Event Production with Winning Combo from Imagine and Panasonic 

Seamless interoperability between Imagine SNP and Panasonic KAIROS simplifies hybrid and IP systems

THAMES DITTON, England, June 21, 2022 – As part of their plan to transition toward full SMPTE ST 2110 IP production, Creative Technology, a global leader in technical solutions for live events and system integration, has implemented the proven combination of Imagine Communications’ Selenio™ Network Processor (SNP) and Panasonic’s KAIROS IP video production platform, providing a smooth segue from SDI to IP for their production teams and a superior, consistent experience for their global clients. The company has already put the next-generation production solution to work at major international sports projects this year.

The widely deployed SNP has proved a perfect complement to KAIROS, providing a high-density SDI on- and off-ramp for the next-gen IP live video production platform. In conjunction with KAIROS, the SNP can provide conversion for large numbers of SDI sources and multiplex them onto a single fiber connection, eliminating the need for an external COTS switch and simplifying the architecture at Creative Technology.

“One of our primary considerations in planning a transition to ST 2110 was the comfort level of our broadcast engineers and project managers who are unfamiliar with IP, but the combination of SNP and KAIROS dispelled that apprehension immediately,” says Sid Lobb, head of vision and integrated networks at Creative Technology. “You plug a single cable between the two devices and it just works. That simplicity was a big, big part of our decision ― it is a great combo.”

Panasonic KAIROS enables Creative Technology to manage extremely complex productions and deliver them to multiple screen sizes, resolutions, and aspect ratios. Imagine’s SNP provides the practical connectivity and control needed to integrate KAIROS, as well as the required outboard ST 2110 processing, gateways, audio signal management, and PTP versatility. Together, the open-standard devices deliver powerful functionality and operational simplicity that is readily implemented in hybrid and IP environments.

Lobb adds, “One of our company goals is to help democratize the adoption of ST 2110 technology in the live events world, and the SNP/KAIROS solution is a major step forward in this effort. We’ve been able to easily train our own team and freelancers and achieve technical consistency that’s repeatable for our clients at events around the world.”

Creative Technology is using its integrated KAIROS/SNP control systems for major corporate events and virtual conferences, as well as at sports venues. In an example of the system’s tangible operational and commercial benefits, a single SNP and KAIROS replaced stacks of switchers and other equipment on an OB truck that travels with the DP World Tour (formerly PGA European Tour). The powerful system is able to support productions that change significantly at each event depending on the local promoter, feeding multiple LED screens of different resolutions and managing a different configuration at each course, as well as creating a tournament television channel for the hospitality areas.

“Creative Technology is a key Panasonic customer and a KAIROS Training Partner, and we are delighted to be part of this implementation together with Imagine Communications who is part of the KAIROS Alliance Partners program,” said Guilhem Krier, head of new business and market development for Panasonic Connect Europe. “Panasonic is relying on selected KAIROS Alliance Partners to easily expand KAIROS’ functions through carefully tested and approved third-party devices and software such as the Selenio Network Processor. Through the exchange of technical info between our two companies, we can ensure the best experience and offer peace of mind for our customers like Creative Technology, particularly when it comes to ST 2110 interoperability.” 

Hosting a broad range of processing functions, the powerful 1RU SNP will handle conversions between ST 2110 and SDI, including 12G SDI as required, as well as up-, down- and cross-conversion between HD/UHD and SDR/HDR formats. It also offers an HDR-capable production multiviewer personality, SNP-MV, which can integrate content from different video formats and HDR systems into a consistent display environment. Featuring an innovative design that is easily reconfigured with any of these personalities, the SNP is ideal for live events where different setups and workflows may be required for different events.

Related:  Imagine Communications Enables Remote Workflows - Launches Intuitive, Flexible Automation UI to Improve Operational Efficiencies for Media Companies

“It is good to see a prestigious customer like Creative Technology seize the benefits that SNP brings in realizing standards-based IP networks,” said Mathias Eckert, SVP & GM EMEA & APAC at Imagine Communications. “With its integrated PTP versatility, density of processing and, of course, cost-effectiveness, SNP plays a vital role in matching high functionality and creative freedom with operational simplicity.”

For more information about Imagine Communications’ products and solutions, please visit https://www.imaginecommunications.com

About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers, and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network, and workflow solutions in the industry. Visit https://www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

About Panasonic Group

A global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. Founded in 1918, the Group is committed to enhancing the well-being of people and society and conducts its businesses based on founding principles applied to generate new value and offer sustainable solutions for today’s world. The Group reported consolidated net sales of Euro 54.02 billion (6,698.8 billion yen) for the year ended March 31, 2021. Devoted to improving the well-being of people, the Panasonic Group is united in providing superior products and services to help you Live Your Best. To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/

About Panasonic Connect Europe

Panasonic Connect Europe began operations on October 1st, 2021, creating a new Business-to-Business focused and agile organization. With more than 400 employees, the business spearheads operations with its major new B2B solutions initiative called “Gemba Process Innovation”, supported by its wide business product range. 

Panasonic Connect Europe is headquartered in Wiesbaden and consist of the following business units: 

•    The Mobile Solutions Business Division helping mobile workers improve productivity with its range of Toughbook rugged notebooks, business tablets, and handhelds.
•    The Media Entertainment Business Division incorporating Visual System Solutions offering a range of high brightness and reliable projectors as well as high quality displays; and Broadcast & ProAV offering Smart Live Production solutions from an end-to-end portfolio consisting of PTZ and system cameras, camcorders, the Kairos IT/IP platform, switchers and robotic solutions that are widely used for live event capture, sports production, television, and xR studios.
•    Business and Industry Solutions delivering tailored technology solutions focused on Retail, Logistics, and Manufacturing. Designed to increase operational efficiency and enhance customer experience, helping businesses to perform at their best, every day.
•    Panasonic Factory Solutions Europe selling a wide range of smart factory solutions including electronics manufacturing solutions, robot and welding systems, and software solutions engineering.

For more information please visit: https://business.panasonic.co.uk/professional-camera/products-and-accessories/broadcast-and-proav

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