WWE, a division of TKO Group Holdings, has announced a multi-year collaboration with Cosm, a company specializing in immersive technology, media, and entertainment. The partnership will bring WWE Premium Live Events (PLEs), including WrestleMania, SummerSlam, and Royal Rumble, to fans at Cosm’s cutting-edge experiential venues in Los Angeles and Dallas.
The initiative, set to kick off with the Royal Rumble on February 1 at Cosm Dallas, promises to provide attendees with a front-row-like experience. Guests will feel as though they are seated ringside at WWE arenas and stadiums worldwide while enjoying the collective energy of fellow fans.
Peter Murphy, Senior Vice President of Media and Content at Cosm, said, “Cosm allows fans to come together and experience major global events, regardless of their actual location. This partnership will showcase WWE in a way that immerses fans in the action.”
Cosm’s venues, located at Hollywood Park in Los Angeles and Grandscape in Dallas, boast advanced 87-foot-diameter LED domes capable of delivering over 12K resolution visuals. These domes blend physical and virtual environments, supported by high-quality visuals, crowd ambiance, and premium food and beverage offerings. Both locations have previously hosted WrestleMania events and are recognized as hotspots for WWE’s fanbase.
Alex Varga, Co-Head of Revenue at WWE, said, “With Cosm’s innovative approach, we’re delivering an elevated viewing experience to our audience, expanding how they can connect with WWE’s biggest moments.”
This collaboration with WWE is the latest addition to Cosm’s lineup of live sports and entertainment programming, which includes partnerships with the NBA, NFL, UFC, ESPN, FOX Sports, Prime Video, and other major broadcasters.
Cosm’s Hollywood Park venue, located adjacent to SoFi Stadium, opened its doors in July 2024, while the Grandscape venue in Dallas began operations in August 2024. The company has also announced future locations in Atlanta’s Centennial Yards and Detroit near Campus Martius, slated to expand its footprint in experiential entertainment.