Starting next week Comcast will introduce a new bundle called the StreamSaver package tailored for the streaming era. This package includes NBCUniversal’s Peacock Premium (with ads), Netflix Basic (with ads), and Apple TV+ at a discounted rate. It will be available to TV and broadband customers within Comcast’s service area.
The StreamSaver bundle will cost $15 per month, providing a discount of at least 35% compared to purchasing the services separately as an add-on to Comcast Xfinity TV or broadband. Additionally, with its Now TV streaming-only service, Comcast will offer Netflix and Apple TV+, including Peacock and 40 free, ad-supported streaming TV channels. This offer will be available for $30 per month (compared to $20 per month without them) and subscribing to Comcast’s Now TV will require an Xfinity Internet subscription.
The details regarding the StreamSaver package were announced by Dave Watson, president and CEO of Comcast Cable, at J.P. Morgan’s 2024 Global Technology, Media, and Communications Conference.
Watson said, “StreamSaver is a homerun for consumers who want top-tier entertainment and live sports, and for our world-class partners Peacock, Netflix and Apple who benefit from the reach and depth of our entertainment platforms and Xfinity’s marketing engine. StreamSaver also reinforces the value of our broadband products, offering customers new ways to save money on streaming entertainment via the nation’s best and most reliable network in and out of the home.”
Individually, the ad-supported Peacock Premium is $5.99 per month, which increased to $7.99 monthly in July; Netflix Basic with ads is $6.99 per month; and the standard Apple TV+ plan is $9.99 monthly, thereby making the cost of these three services between $23 and $25 per month.
Brian Roberts, Comcast chief, first announced plans for StreamSaver one week ago at another investor conference. He said, “We’ve been bundling video successfully and creatively for 60 years, and this is the latest iteration of that. I think this will be a pretty compelling package.”